Brand Tone

Chic & Curated, Gentle & Caring, Inspirational & Aspirational, Helpful & Informative, Friendly & Approachable

Brand Values

• •Quality & Craftsmanship
• •Aesthetic Appeal & Design
• •Uniqueness & Curation
• •Joy & Celebration of Childhood
• •Customer Satisfaction

Best Practices

• •Develop a Tone of Voice Guide: Document the key characteristics of your brand's voice (e.g., Chic, Gentle, Inspirational) with examples of do's and don'ts. Share this with anyone creating content.
• •Focus on "Curated" Language: Use words that imply careful selection and quality, such as "handpicked," "thoughtfully chosen," "boutique collection," "discover," "unique finds."
• •Emphasize Quality and Aesthetics: Highlight materials, craftsmanship, design details, and the visual appeal of products in your descriptions. Use evocative and sensory language (e.g., "silky soft," "beautifully crafted," "charming details").
• •Speak to Aspirations while Remaining Gentle: Inspire parents with beautiful possibilities for their children's lives and spaces, but maintain a warm, understanding, and caring tone. Avoid overly technical jargon or a tone that feels exclusive.
• •Maintain Visual-Verbal Harmony: Ensure your copy complements the sophisticated and soft imagery used on your website and social media. The words should feel like a natural extension of the visual brand identity. If the visuals are clean and minimalist, the copy should be concise and elegant.

Social Perception

A source for stylish and higher-end baby and children's products, A boutique with a good eye for current trends in kids' décor and fashion, Trustworthy for finding quality gifts and unique items, A visually appealing brand that offers inspiration, More focused on aesthetics and curated selections rather than budget/discount shopping

Copy Examples

• •Instagram Post (New Arrival - Clothing): Softness meets style. ✨ Discover the dreamiest new organic cotton rompers from [Brand Name], perfect for tender moments and everyday adventures. Wrap your little one in comfort and charm. Shop the collection via the link in bio. #minimidi #newcollection #organicbaby #kidsfashion #babyboutique
• •Facebook Ad (Nursery Décor): Create a magical haven for your little dreamer. 🌿 From whimsical mobiles to the softest handmade blankets, find unique treasures at minimidi.nl to complete their special space. Inspiring nurseries start here. Explore our Baby Room collection today! #babykamer #nurseryinspo #kinderkamerstyling #dutchdesign #minimoments
• •Product Description (Toy): Spark their imagination with this beautifully crafted wooden stacking toy by [Brand Name]. Designed to encourage open-ended play and develop fine motor skills, its timeless appeal and sustainable materials make it a cherished piece for years of joyful discovery. A thoughtful gift for curious little minds.
• •Email Newsletter Subject Line (Seasonal Promotion): Little Luxuries for Your Little Love 🍂 | Cozy Autumn Finds Inside! (Body Snippet): Hello [Customer Name], As the leaves turn golden, wrap your little ones in the warmth and style of our new autumn collection. Discover handpicked knitwear, snuggly sleep essentials, and toys that inspire cozy indoor play. Curated with love, just for you and your mini.
• •Pinterest Pin Description (Gift Ideas): Searching for the perfect 'kraamcadeau'? 🎁 Our curated selection of thoughtful and stylish baby gifts will delight new parents and welcome the little one in the most beautiful way. From heirloom toys to essential care sets. #kraamcadeau #babygift #newborngift #shopsmall #minimidinl