Brand Tone

Helpful and Informative, Accessible and Value-Oriented, Friendly and Approachable, Enthusiastic and Passionate about Beauty

Brand Values

• •Affordability
• •Authenticity & Quality
• •Customer Satisfaction
• •Accessibility
• •Community Focus

Best Practices

• •Always Emphasize Value and Authenticity: Consistently mention "everyday low prices," "genuine products," or "authorised retailer" where appropriate to reinforce these core aspects of the brand.
• •Maintain a Friendly and Approachable Voice: Use positive language, emojis where suitable (especially on social media), and address the audience directly (e.g., "you," "your"). Avoid overly technical jargon unless explaining a specific product benefit clearly.
• •Be Helpful and Informative: Go beyond just selling. Offer tips, brief how-tos, or explain product benefits clearly. This positions Minifies as a helpful resource, not just a retailer.
• •Highlight NZ Roots: Subtly weave in "NZ owned," "supporting local," or "fast NZ shipping" to resonate with the local market and reinforce community value.
• •Keep it Enthusiastic and Visually Inspired: Use descriptive and appealing language that evokes the excitement of makeup and beauty. Pair strong copy with high-quality, attractive visuals, especially on platforms like Instagram and Pinterest. Ensure the copy reflects the passion for the products offered.

Social Perception

Positive, Reliable, Good Value, Responsive, Local Favourite

Copy Examples

• •✨ Just landed! ✨ Get ready to glow with the newest [Product Name] from [Brand]! 😍 We're obsessed with its [Key Feature, e.g., incredible pigment, long-lasting formula]. Yours for just $XX.XX! Tap to shop now and treat yourself – you deserve it! #MinifiesMakeup #NZBeauty #NewArrival #[Brand]
• •💄 SALE ALERT! 💄 Stock up on your faves or discover something new with X% off ALL [Category, e.g., lipsticks, foundations] this week only! 🎉 From L'Oréal to Maybelline and beyond, find genuine brands at prices you'll love. Shop online now – link in bio! Proudly NZ owned & operated. 🇳🇿 #MinifiesSale #MakeupDealsNZ #AffordableBeauty
• •Email Newsletter Subject Line (Focus on Value): Your Beauty Bag Update: Top Brands, Unbeatable NZ Prices! (Body Snippet): Hey [Customer Name], at Minifies, we believe everyone deserves to feel fabulous without breaking the bank! That's why we bring you genuine, top-quality makeup at everyday low prices...
• •Your Go-To for Beauty in NZ! ✨ Free Shipping Over $X + Genuine Brands You Love. Shop Minifies – Your Local Makeup Experts Since 2010.
• •[Product Name] by [Brand]: Perfect for achieving that [Desired Look, e.g., flawless matte finish, smoky eye]. This [Product Type] offers [Key Benefit 1, e.g., buildable coverage] and [Key Benefit 2, e.g., is enriched with Vitamin E]. Unsure if it's right for you? Our beauty lovers rate it X/5 stars! Add to cart for just $XX.XX.