Brand Tone

sincere, caring, aspirational, personal, positive, encouraging, community-oriented

Brand Values

• •Quality and Safety
• •Sustainability and Environmental Responsibility
• •Child Development and Positive Education
• •Authenticity and Original Design
• •Family and Closeness

Best Practices

• •Lead with Values: Always connect the product features back to your core values of sustainability, quality, and child development. Instead of just saying a toy is "fun," explain how it "encourages creative problem-solving."
• •Use a Warm and Inclusive Tone: Address your audience as fellow parents. Use "we" and "you" to create a sense of community and shared experience. Phrases like "we know how it is" or "for your little one" can be effective.
• •Tell the Story: Every product has a story. Whether it's about the artisan who made it, the sustainable materials it's crafted from, or the developmental benefits it offers, storytelling will make your copy more engaging and memorable.
• •Emphasize Quality over Quantity: Your copy should reflect the premium nature of your products. Use descriptive and evocative language that highlights the craftsmanship, materials, and design. Avoid generic, sales-heavy language.
• •Maintain Visual and Textual Consistency: Ensure that the tone of your copy is reflected in your visual branding. The clean, minimalist aesthetic of your website should be complemented by clear, concise, and elegant copy across all channels.

Social Perception

Positive but Limited Visibility, Niche Appeal, Trustworthiness, reliable business

Copy Examples

• •Spark their imagination and watch them grow. 🌱 Our new wooden stacking toy is more than just a plaything; it's a tool for discovery, crafted from sustainable wood and designed for little hands with big ideas. #ConsciousPlay #MiniCocoKids
• •Style that's gentle on the planet. Explore our collection of organic cotton clothing and eco-friendly essentials, because we believe in a beautiful future for them and for the Earth. 🌍 #SustainableChildhood
• •Welcome to the MiniCoco family! We're parents, just like you, on a mission to find the most beautiful, safe, and inspiring products for our little ones. We're so glad you're here to share the journey. Here's a little something to get you started: enjoy 10% off your first order.
• •Wrap them in love. Made from the softest 100% organic cotton, this blanket is perfect for snuggles, naps, and all the quiet moments in between. Designed to be treasured and passed down. #HeirloomQuality
• •Creating unforgettable moments. From their first smile to their first steps, we're here to help you celebrate every milestone with products that are as special as they are. Discover the MiniCoco difference. #ExtraordinaryChildhood