Brand Tone

Playful, Encouraging, and Witty

Brand Values

• •Interaction and Participation
• •Simplicity and Clarity
• •Shared Reading Experience
• •Fun and Humor
• •Quality and Intelligence

Best Practices

• •Always Frame Reading as Play: In every piece of copy, from social media posts to product descriptions, use active and playful language. Words like "play," "discover," "imagine," "giggle," and "adventure" should be staples. The core message is that minibombo books are interactive toys, not just static objects.
• •Speak to Both Adult and Child: Write copy that acknowledges the shared experience. Use a slightly witty and intelligent tone that the adult will appreciate, while keeping the core message simple and exciting for a child. Phrases like "for little ones and the grown-ups who read with them" reinforce this.
• •Let the Visuals and Text Work Together: Minibombo’s brand is minimalist. The copy should reflect this. Be concise, clear, and impactful. Avoid long, complicated sentences. Just like the books, let a few well-chosen words and a strong visual do the heavy lifting.
• •Emphasize the "Surprise": The unexpected twist is a key feature of minibombo books. Hint at this in your copy without giving away the ending. Use phrases like "a twist you won't see coming," "an unexpected hero," or "the ending will surprise everyone" to build curiosity and highlight this unique brand trait.
• •Extend the Story: Always promote the value-add of the brand. Regularly mention and link to the free "Let's Play With..." activities on the website. This reinforces the core value of participation and shows that the brand's commitment to play and creativity continues even after the book is closed.

Social Perception

The public, primarily parents, educators, and book reviewers, perceives minibombo as a high-quality, innovative, and trustworthy publisher. They are seen as masters of creating simple yet profoundly engaging books that genuinely appeal to young children. The brand is respected for its unique ability to blend minimalist design with humor and surprise, making reading a fun and interactive activity rather than a passive one. The consistent quality and cleverness of their titles have built a strong reputation and a loyal following.

Copy Examples

• •He thinks he's found the perfect hiding spot... but we can still see you! 😉 Our new book is here to turn your living room into the ultimate hide-and-seek arena. Get ready for giggles, guesses, and a surprise ending you won't see coming. Who's ready to play? #minibombo #PictureBook #ReadAndPlay #HideAndSeek
• •Reading time is now playtime. Tired of books that just sit on the shelf? Minibombo books are made to be poked, shaken, and laughed with! Designed for little hands and big imaginations, each story is a new adventure waiting to happen. See why parents and kids can't wait to turn the page. Shop the fun today!
• •What happens when a book is scared of its own story? This little book needs your help! It’s full of mysterious shadows and strange noises, but don’t worry, it’s not *that* scary. Probably. A witty, interactive tale about bravery and friendship, perfect for reading together under the covers. P.S. A brave reader is required for this story. Are you up to the task?
• •A good book doesn't just tell a story, it starts one. Our 'Let's Play With...' activities are free, downloadable resources to help your little learners create, imagine, and play long after storytime is over. What have your students created? #EarlyEd #ClassroomResources #Storytime
• •Warning: This Email Contains Unexpected Giggles and New Adventures. Hello, fellow play-expert! Get ready, because our new arrivals are here, and they're bringing some serious fun. From a crocodile who can't find his toothbrush to a very, very sleepy bear, your next favorite story is waiting...