Brand Tone

Playful, Cute, Enthusiastic, Inspiring, Helpful, and Community-Oriented

Brand Values

• •Creativity and Self-Expression
• •Quality
• •Variety and Abundance
• •Joy and Fun
• •Accessibility

Best Practices

• •Embrace 'Kawaii' Language: Use words like 'cute,' 'adorable,' 'sparkly,' 'dreamy,' 'tiny,' 'sweet,' and playful emoticons (e.g., ✨💖😊🎉) where appropriate to reinforce the brand's core aesthetic.
• •Stay Enthusiastic and Encouraging: Frame crafting as a fun, joyful, and accessible activity. Use exclamation points genuinely and motivate customers to explore their creativity.
• •Be Visually Descriptive: Appeal to the senses by describing the textures, colors, and potential outcomes of using the products (e.g., 'shimmering glitter,' 'squishy clay,' 'crystal-clear resin').
• •Foster Community: Use inclusive language ('craft with us,' 'crafty community'). Encourage sharing and interaction. When featuring customer work, be genuinely appreciative and celebratory.
• •Keep it Simple and Clear: While playful, ensure that product information, instructions (if any in copy), and calls to action are easy to understand for a global audience of crafters with varying skill levels. Avoid overly technical jargon unless explaining a specific product benefit.

Social Perception

Positive, Reliable Supplier, Go-To for Kawaii Supplies, Good Customer Service

Copy Examples

• •✨ Sparkle Up Your Crafts! ✨ Dive into a world of kawaii charms, dreamy resin, and all the decoden delights you can imagine. What will you create today? #MiniatureSweet #KawaiiCrafts
• •Say hello to your next obsession! Our new [Product Name] mold is here to turn your sweetest dreams into tiny, adorable realities. Super flexible, easy to use, and perfect for [resin/clay/etc.]. Get yours and let the cuteness commence! 💖
• •🤩 We're OBSESSED! Look at this amazing [Craft Type] made by the super talented @[CustomerHandle] using our [Product(s)]! So much creativity! Tag us in your MiniatureSweet creations for a chance to be featured! #CraftyCommunity #ResinArt #DecodenLove
• •Psst... Your Next DIY Masterpiece is Waiting! 😉 New Arrivals & Sweet Deals Inside!
• •Unleash Your Inner Artist! 🎉 From tiny sweets to sparkling jewels, find everything you need to make your imagination shine. Happy Crafting!