Brand Tone

Creative & Inspiring, Nurturing & Educational, Mindful & Intentional, Approachable & Friendly, Sustainable & Conscious, Whimsical & Imaginative

Brand Values

• •Creativity & Imagination
• •Handwork & Textiles
• •Skill-Sharing & Education
• •Sustainability & Environmental Responsibility
• •Intentional Making & Mindful Practice
• •Quality & Customer Service
• •Community & Collaboration

Best Practices

• •Embrace Storytelling: Weave in the brand's origin story (Dr. Rhino) and Jessica's personal connection to making to foster warmth and relatability.
• •Highlight Values Consistently: Ensure messaging regularly touches upon key values like creativity, sustainability, the joy of handwork, and the educational aspect. For instance, mention eco-friendly materials or the meditative benefits of stitching.
• •Use Inclusive and Encouraging Language: Frame crafting as accessible to everyone, regardless of skill level. Use words that empower and inspire, avoiding jargon that might intimidate beginners.
• •Maintain a Friendly and Slightly Whimsical Voice: While educational, the tone should remain approachable, perhaps with a touch of the imaginative spirit that the brand name suggests.
• •Focus on the "Why" Not Just the "What": Explain the intention behind products and practices. For example, it's not just a mending kit, it's a way to extend the life of textiles and reduce waste; it’s not just embroidery, it’s a way to find calm and express creativity.

Social Perception

Highly Regarded for Quality, Trusted & Reliable, Inspiring & Educational Resource, Authentic & Passionate, Eco-Conscious Brand, Creative & Unique

Copy Examples

• •Unleash your inner artist and find your calm. Our Starlight Sampler kit has everything you need to stitch a little magic into your day. Crafted with sustainable materials and a sprinkle of imagination, just like Dr. Rhino would have wanted.
• •Give your beloved textiles a new lease on life! Join Jessica for an inspiring workshop and learn the mindful art of visible mending. Let's turn tears into treasures and embrace the beauty of sustainable style, one stitch at a time.
• •Jessica here! Just had a moment of pure joy packing up these Pattern Club kits, filled with beautiful, reclaimed fabrics. It’s amazing to think about the journey these textiles take and the new stories you’ll create with them. What are you stitching today? #MiniatureRhino #HandmadeWithIntention #SustainableCraft
• •Inspired by a childhood symbol of creativity, Miniature Rhino is more than just a shop – it's an invitation to explore the value of handwork, embrace imperfections, and create with intention. Join our community of makers and rediscover the joy of bringing something beautiful to life with your own two hands.
• •Want a little more creativity and mindful making in your inbox? Sign up for the Miniature Rhino newsletter! Get inspiring project ideas, tips from Jessica, first dibs on new kits, and updates on our journey to make crafting more sustainable. Let's stitch a more thoughtful world together.