Brand Tone

Inclusive and Welcoming, Celebratory and Upbeat, Sophisticated and Premium, Empathetic and Understanding, Positive and Health-Conscious (subtly)

Brand Values

• •Inclusivity: Creating a social environment where everyone belongs.
• •Social Connection: Facilitating shared experiences and togetherness.
• •Choice: Empowering individuals to choose non-alcoholic options without feeling penalized.
• •Quality and Craftsmanship: Using natural, clean ingredients to create delicious and sophisticated flavors.
• •Joy and Celebration: Making every occasion, big or small, feel special and fun.
• •Authenticity: Born from a genuine personal experience and need.

Best Practices

• •Always Emphasize Inclusivity: Every piece of copy should, in some way, reinforce the idea that Mingle is for everyone at the party, making non-drinkers feel seen and celebrated. Use words like "together," "everyone," "all welcome."
• •Maintain an Upbeat and Positive Voice: Keep the language optimistic, vibrant, and focused on the joy of social connection and celebration. Avoid language that could be seen as preachy or judgmental about alcohol consumption.
• •Highlight Sophistication and Quality: Use descriptive language that conveys the premium nature of the ingredients and the cocktail-inspired experience (e.g., "clean-crafted," "natural botanicals," "refreshing effervescence," "artfully blended").
• •Be Authentic and Relatable: Draw from the founder's story and the common experience of wanting better non-alcoholic options. This builds trust and a genuine connection with the audience.
• •Focus on the "Why" Not Just the "What": It's not just about selling a non-alcoholic drink; it's about selling the experience of connection, belonging, and uncompromised celebration. Copy should reflect this deeper purpose.

Social Perception

Positive Trend: Seen as a key player in the growing "sober curious" and non-alcoholic beverage movement, Female-Founded and Empowering, Good Alternative, Versatile, Taste Varies by Palate, Growing Recognition

Copy Examples

• •Headline: "Cheers to Choice. Sparkle to Inclusion. That's Mingle." Body: "No matter why you're skipping the alcohol, you deserve a drink that’s as vibrant and celebratory as the occasion. Mingle Mocktails: all the sparkle, all the flavor, all welcome. #LetsMingle"
• •Headline: "Don't Just Attend. *Mingle*." Body: "Crafted with real fruit and botanicals, our non-alcoholic sparkling mocktails ensure you’re always part of the moment. Elevate your experience, not your ABV. Find your favorite Mingle flavor today! #MingleMocktails #CelebrateInclusively"
• •Headline: "The Art of the Mocktail. The Heart of the Party." Body: "Mingle Mocktails was born from a desire for a more inclusive social scene. Delicious on their own, delightful as a mixer – because everyone deserves a taste of the celebration. What are you mingling with? #InclusiveSipping #BoozeFreeBadass"
• •Headline: "Low Calorie, High Spirits." Body: "Enjoy the sophisticated flavors of your favorite cocktails without the alcohol or the extra calories. Mingle Mocktails are clean-crafted for guilt-free indulgence and unforgettable moments. #CleanCrafted #SocialSparkle"
• •Headline: "From Our Founder's Heart to Your Glass." Body: "Tired of feeling left out? So was our founder. That’s why Mingle Mocktails exists – to bring everyone together with delicious, non-alcoholic options that keep the good times flowing. Share your Mingle moments with us! #FounderStory #MingleMoments"