Brand Tone

Appreciative & Respectful, Knowledgeable & Educational, Authentic & Trustworthy, Passionate & Curatorial

Brand Values

• •Preservation of Culture & History
• •Authenticity
• •Beauty in Everyday Objects
• •Craftsmanship
• •Knowledge Sharing
• •Customer Satisfaction

Best Practices

• •Educate and Inform: Always provide context. Share the history, the artisan's story (if known), the materials, and the cultural significance of the pieces. This reinforces the 'Knowledgeable' aspect of the tone.
• •Use Evocative and Respectful Language: Choose words that convey the beauty, history, and cultural importance of the items. Avoid overly casual or trendy slang. Terms like 'timeless,' 'heritage,' 'authentic,' 'handcrafted,' and 'soulful' can be effective.
• •Tell the Story: Frame products not just as objects for sale, but as carriers of stories and traditions. Emphasize their journey and the lives they touched. This aligns with the 'Appreciative' and 'Passionate' elements of the tone.
• •Highlight Authenticity and Craftsmanship: Consistently emphasize the genuine nature of the pieces and the skill involved in their creation. This builds trust and aligns with core brand values.
• •Maintain a Consistent Voice Across All Communications: Whether it's a product description, an email, or a customer service interaction, the tone should remain consistent – respectful, knowledgeable, and passionate about the art form. Ensure any individual interacting with customers (like 'Robert' mentioned in reviews) embodies this tone.

Social Perception

Mingei Arts is perceived as a reputable and trustworthy source for high-quality, authentic Japanese folk art. Customers see it as a valuable resource for unique items and historical information. The service is regarded as personal and attentive. The lack of a broad social media presence might mean its public awareness is limited to a niche audience of collectors and enthusiasts of Japanese folk art. However, for this target audience, it is likely seen as a specialized and reliable dealer.

Copy Examples

• •Mingei Arts: Unearthing the Soul of Japan. Discover authentic antique and vintage folk art, each piece a story of timeless craftsmanship and everyday beauty.
• •Crafted with devotion by artisans of the Tohoku region, this vintage Kokeshi doll carries the quiet charm and simple elegance of Japanese tradition. A tangible piece of history, whispering tales of a bygone era.
• •For over three decades, Mingei Arts has been dedicated to preserving the vibrant legacy of Japanese folk art. We journey through time to bring you carefully curated pieces that celebrate the unknown craftsman and the enduring beauty they wove into daily life.
• •New Treasures Arrived: Journey into the Heart of Japanese Mingei
• •The Mingei philosophy finds beauty in the everyday. This antique Bizen-yaki vessel, once a humble part of daily life, now stands as a testament to the enduring power of simple, honest craftsmanship. What stories does it tell you? #MingeiArts #JapaneseAntiques #FolkArt #Craftsmanship #WabiSabi