Brand Tone

Elegant, Empowering, Meaningful, Ethical, Artisanal & High-Quality

Brand Values

• •Empowerment (particularly for women)
• •Craftsmanship & Quality
• •Meaning & Sentiment
• •Ethical Sourcing & Sustainability
• •Timeless Beauty

Best Practices

• •Develop a Brand Voice Guide: Document the core tone (Elegant, Empowering, Meaningful, Ethical, Artisanal), key messaging points, "do's and don'ts" for language, and preferred terminology (e.g., "handcrafted" vs. "homemade," "gemstone" vs. "stone").
• •Focus on "Empowerment" and "Meaning": Consistently weave in the symbolic aspects of the gemstones and the empowering feeling the jewelry is intended to evoke. Use storytelling around the inspiration behind collections or individual pieces.
• •Maintain Visual Consistency: Ensure all imagery (website, social media, ads) aligns with the elegant, sophisticated, and high-quality aesthetic. Product photography should be clean, well-lit, and showcase the fine details.
• •Educate on Ethics and Craftsmanship: Regularly and transparently communicate the brand's commitment to ethical sourcing and the meticulous handcrafted nature of the jewelry. This reinforces values and justifies the premium positioning.
• •Engage Thoughtfully: When interacting with customers on social media or via email, ensure responses are polite, articulate, and reflect the brand's sophisticated and caring persona. Personalize communication where possible to enhance the feeling of connection and sentiment.

Social Perception

The brand aims to be perceived as a purveyor of fine, meaningful, and ethically sourced jewelry, though brand awareness and a distinct social perception are still developing. There is potential for confusion with other "Minerva" brands.

Copy Examples

• •Adorn yourself with more than just jewelry. Minerva pieces are handcrafted whispers of strength and wisdom, designed to reflect your unique brilliance. Discover timeless elegance, ethically sourced.
• •Unlock your inner serenity. Our Sapphire Necklace, a symbol of wisdom and clarity, is meticulously crafted to empower your journey. Let its deep blue hue remind you of your boundless purpose.
• •Each Minerva creation is a tribute to the goddess of art and wisdom within you. Handmade with love, designed to empower. ✨ Which piece tells your story? #MinervaJewelry #MeaningfulAdornment #EthicalLuxury
• •At Minerva Jewelry, we believe in the quiet power of a beautifully crafted piece. Named for the goddess of wisdom, each design is an invitation to embrace your strength and cherish the meaningful moments. Ethically sourced, exquisitely made.
• •Discover the Story & Strength Within: New Arrivals at Minerva Jewelry