Brand Tone

Authentic, Premium/Sophisticated, Passionate, Trustworthy, Natural/Pure

Brand Values

• •Quality
• •Tradition & Heritage
• •Natural Purity
• •Authenticity
• •Craftsmanship
• •Customer Health & Well-being

Best Practices

• •Always Emphasize Quality and Purity: Ensure that copy consistently highlights the premium nature of the ingredients and the natural, artisanal production methods. Avoid slang or overly casual language that could detract from this.
• •Tell the Story of Origin and Tradition: Weave elements of Mineravi's heritage, connection to the land, and traditional processes into product descriptions, "About Us" sections, and any other relevant content. This reinforces authenticity.
• •Use Rich, Sensory Language: Describe the taste, aroma, and texture of the products in a way that appeals to the senses and conveys their superior quality. Words like "robust," "velvety," "fragrant," "sun-kissed" can be effective.
• •Maintain a Voice of Authority and Passion: Write as experts who are deeply passionate about their products and the craft of making them. This builds trust and engages customers who appreciate quality and authenticity.
• •Keep it Clean and Elegant: Mirror the website's aesthetic in the copy. Use clear, concise language that is sophisticated but accessible. Ensure all communications are well-edited and professional.

Social Perception

The intended perception is that of a reputable producer of high-quality, natural, and artisanal food products, particularly premium olive oil. Customers engaging directly with the website are likely to perceive Mineravi as a brand that values quality, authenticity, and natural ingredients.

Copy Examples

• •Mineravi: Experience the Soul of Spain. Pure, Artisanal Extra Virgin Olive Oil, Crafted from Tradition.
• •Each drop of Mineravi Extra Virgin Olive Oil tells a story of sun-drenched groves and generations of dedication. Savor the authentic, robust flavor that only 100% natural, cold-pressed olives can deliver. Elevate your cuisine, nourish your body.
• •More than just olive oil, Mineravi is a legacy. We honor the earth and ancient traditions to bring you the purest taste of nature's finest. Discover our commitment to quality, from our groves to your table.
• •Golden hour in our olive groves. ✨ This is where the Mineravi magic begins – with respect for nature and a passion for the purest Extra Virgin Olive Oil. #Mineravi #ExtraVirginOliveOil #Artisanal #NaturalGoodness #SpanishOliveOil
• •Taste the Tradition: Discover Mineravi's Finest Harvest.