Brand Tone

Professional, Trustworthy, and Health-Conscious

Brand Values

• •Tradition & Heritage
• •Quality & Purity
• •Health & Wellness
• •Sustainability & Regional Responsibility
• •Customer-Centricity

Best Practices

• •Prioritize "Purity" and "Origin" in Messaging: Always link the product's quality back to its unique source in the Jura Mountains. Use descriptive words like "pristine," "deep," "naturally filtered," and "untouched."
• •Leverage Data to Build Trust: Continue to be transparent with the mineral content data. Use specific numbers (e.g., "475mg of Calcium per liter") in marketing materials to substantiate claims of being "mineral-rich" and to reinforce the health-conscious tone.
• •Emphasize Heritage and Tradition: Consistently mention the "family-owned" status and the "since 1899" legacy. This strengthens the perception of trustworthiness and commitment to quality over generations.
• •Use a Confident and Educational Voice: The brand is an expert on its product. The tone should be educational, informing the customer about the benefits of minerals and the importance of water purity, without being overly technical or alarmist.
• •Maintain a Clean and Professional Aesthetic: All visual content, from the website to advertisements, should reflect the brand's values. Use high-quality imagery of nature, clear water, and healthy, active individuals that aligns with the clean, professional, and health-focused image.

Social Perception

Largely positive, associated with high quality and health benefits, viewed as a premium and natural choice. Also, evokes nostalgia for Swiss consumers regarding Pepita.

Copy Examples

• •From the Heart of the Swiss Jura to Your Home. Experience the Purity of Eptinger, Switzerland's Most Mineral-Rich Water.
• •Every drop of Eptinger mineral water is a testament to nature's patience. Filtered for years through the pristine rock layers of the Jura mountains, it emerges from one of Europe's deepest springs, naturally enriched with vital Calcium and Magnesium. Pure, balanced, and profoundly refreshing. The perfect choice for your daily hydration and well-being.
• •Fuel your active life the natural way. With its unique balance of minerals, Eptinger helps replenish your body after a workout or a long day. It S more than just water; it S a piece of Swiss nature. #Eptinger #SwissMinerals #NaturalHydration #HealthyLiving
• •For over 120 years and across four generations, our family has been the proud guardian of a natural treasure. Mineralquelle Eptingen AG was founded on a simple promise: to bottle the purest, most beneficial water our region has to offer. A promise we still keep today.
• •Feel the Difference: Order Switzerland's Strongest Water Today.