Tono de Marca

Whimsical & Fantastical, Artistic & Poetic, Eccentric & Daring, Sophisticated & Luxurious, Playful & Surprising

Valores de Marca

• •Creativity & Imagination
• •Uniqueness & Originality
• •Storytelling
• •Collaboration
• •Quality & Craftsmanship
• •Environmental Responsibility
• •Pushing Boundaries

Mejores Prácticas

• •Embrace Poetic & Evocative Language: Use rich, descriptive words that paint a picture and evoke emotion, aligning with the "stories, emotion, art and poetry" ethos. Avoid overly technical or mundane descriptions.
• •Highlight the "Why": Connect products back to the core values – creativity, challenging the ordinary, storytelling, and the blend of art and fantasy. Explain the inspiration or the "story" behind a piece where possible.
• •Maintain an Element of Whimsy & Playfulness: Even when describing luxurious items, infuse a sense of wonder, surprise, or gentle eccentricity. Let the copy smile.
• •Be Confidently Unconventional: Don't shy away from language that reflects the brand's "daring" and "unusual" nature. Use unexpected juxtapositions or turns of phrase that mirror the design approach.
• •Show, Don't Just Tell, the Luxury: Instead of just stating "luxury," describe the meticulous craftsmanship, the unique materials, the artistic collaboration, or the transformative effect of the piece, allowing the audience to infer the premium quality.

Percepción Social

Positively Received for Uniqueness, Associated with Quality, Artistic & Innovative, Aspirational & Inspirational

Ejemplos de Copy

• •Dare to dream on your walls. Our latest collection unfurls a tapestry of forgotten fables and modern myths, where classic motifs waltz with audacious artistry. Transform your space into a story only you can tell. #MineheartWonderland #EccentricElegance
• •Behold, the lightbulb moment reimagined. Within a humble glass orb, a majestic chandelier blazes – a tiny testament to grand ideas. The King Edison lamp: where classic brilliance meets playful rebellion. Illuminate your imagination. #IconicDesign #ArtfulLighting
• •Is it a dream, or a new reality? This canvas invites you to question, to wonder, to lose yourself in a composition that playfully defies expectation. Add a touch of the beautifully bizarre to your sanctuary. #SurrealSpaces #MineheartArt
• •Crafted with passion in the heart of the UK, each Mineheart piece is more than just décor – it's a commitment. A commitment to artistry, to quality, and to a gentler footprint on our world. Design that feels good, inside and out. #MadeInBritain #ConsciousLuxury
• •Why be ordinary when you can be extraordinary? At Mineheart, we believe your home should be a gallery of your imagination, a playground for poetry, a stage for the wonderfully whimsical. Step into our world, and let's make magic. #Mineheart #DesignWonderland