Brand Tone

Artisanal & Premium, Playful & Witty, Indulgent & Joyful

Brand Values

• •Exceptional Quality & Craftsmanship
• •Innovation & Inclusivity
• •Ethical & Local Sourcing
• •Passion & Joy

Best Practices

• •Lead with "Playful Premium": Always balance sophisticated, quality-focused language with a touch of wit. For every "artisanal" or "exquisite," add a "happy" or a playful warning. The name "Mind Your Temper" is the perfect guide.
• •Focus on the "Why," Not Just the "What": Instead of just saying "vegan chocolate," tell the story of *why* it's special: "We believe everyone deserves a moment of pure indulgence." Frame the vegan aspect as a feat of innovation that delivers incredible flavour without compromise.
• •Use Sensory and Emotional Language: Describe the experience, not just the ingredients. Use words like "glossy shell," "creamy ganache," "flavour bomb," "joy," and "happiness" to connect with the customer's desires.
• •Embrace the Awards, But Stay Humble: Mentioning awards builds credibility. Frame it as proof of a simple mission: to make delicious chocolate for everyone. For example: "The judges called it 'faultless.' We just call it a really, really good bonbon."
• •Create a Persona: Write as if you are the "Chief Chocolatier"—passionate, a little bit cheeky, and genuinely excited for someone to try your art. This makes the brand feel personal and authentic, reflecting the founder's hands-on approach.

Social Perception

Mind Your Temper is perceived as a pioneering, high-end artisan brand that excels in the vegan market. The numerous awards have established its reputation for quality and flavor that transcends the "vegan" label, impressing even those who are initially suspicious of dairy-free treats. Customers and critics see the products as both visually stunning "edible art" and exceptionally delicious. The brand is viewed as a leader in innovative, plant-based confectionery in New Zealand, celebrated for its quality, creativity, and commitment to inclusivity.

Copy Examples

• •Art you can eat. Or art you can stare at. Your call. Each bonbon is hand-painted, filled with a burst of flavour, and 100% plant-based. This isn't just chocolate; it's your official excuse for a moment of pure indulgence. Go on, you've earned it. #MindYourTemper #EdibleArt #VeganChocolate
• •So Good, You Won't Believe It's Vegan. Award-winning, hand-painted chocolates crafted in Christchurch to bring a little joy to your day. Discover the Indulgence
• •The Daily Grind Bonbon: We've bottled the feeling of that perfect morning coffee and wrapped it in a glossy, dark chocolate shell. Featuring a rich, creamy espresso ganache made with locally roasted beans, this bonbon is the ultimate pick-me-up. Warning: may be too good to share with your colleagues.
• •Your weekend just got a whole lot better. (And yes, it's vegan.)
• •Tired of boring chocolate? Life's too short. Our hand-painted, dairy-free bonbons are designed to be flavour explosions that turn any frown upside down. Winner of the Supreme Champion award, our chocolates prove that you don't need dairy to be decadent. Order a box of happiness today! Shop Now