Brand Tone

Passionate, Creative, Community-Focused, Playful, Direct

Brand Values

• •Creativity & Innovation
• •Quality
• •Supporting Creators
• •Community Engagement
• •Fun & Enjoyment

Best Practices

• •Embrace Passion and Enthusiasm: Let genuine excitement for your games and creators shine through in all communications. Use vibrant language and express your love for the hobby.
• •Highlight Creativity and Innovation: Consistently emphasize the unique aspects of your games – the novel mechanics, interesting themes, and the fresh perspectives of your designers.
• •Be Playful and Witty (where appropriate): Don't be afraid to inject humor and clever wordplay, especially when promoting lighter-themed games. This makes the brand more relatable and memorable.
• •Foster a Sense of Community: Address your audience directly, encourage interaction, and celebrate your players and creators. Make them feel like part of the Mind's Vision family.
• •Maintain Clarity and Directness in Calls to Action: While being creative and playful, ensure that when you want your audience to take an action (e.g., buy a game, join a mailing list), the message is clear, concise, and easy to understand.

Social Perception

New & Exciting Publisher, Focus on Indie & Unique Games, Supportive of New Designers, Engaging & Passionate, Generally Positive Product Reception

Copy Examples

• •Headline: Unleash Your Inner Potato Hero! 🥔 Body: Tired of the same old spuds? Dive into Potato Man, the legendary trick-taking game where strategy is golden and laughter is guaranteed. Outwit Lord Fry and save Pommesville! Are you ready to mash the competition? Shop Now! Tone: Playful, Engaging, Action-Oriented.
• •Headline: Discover Worlds Uncharted. Creators Unearthed. 🌍✨ Body: At Mind's Vision, we journey the globe to bring you the most innovative and creative tabletop experiences from passionate up-and-coming designers. Your next favorite game is waiting to be discovered. Explore our collection! Tone: Creative, Passionate, Inclusive.
• •Headline: More Than Just Games. It's a Mind's Vision. Body: We're a small team with big dreams: to surprise and delight you with every new release. From quirky card games to immersive RPGs, we're dedicated to bringing fresh ideas to your table. Join our community and see what we're brewing! Tone: Passionate, Community-Focused, Enthusiastic.
• •Headline: Spice Up Game Night with Fibonachos! 🌶️🔢 Body: Where math meets munchies and strategy is a crunch! Fibonachos is the deliciously clever card game that blends the Fibonacci sequence with flavorful fun. Gather your friends and family for an unforgettable, mind-stimulating fiesta! Get your taste of victory! Tone: Playful, Fun, Creative.
• •Headline: Dare to Face the Apocalypse? Infaernum Awaits. 🔥 Body: The prophecy unfolds. Seven days to survive. Infaernum is not just an RPG; it's your saga of hope against encroaching darkness. Forge your narrative, challenge destiny, and grab your Collector's Edition before it's gone! Your adventure starts when the world ends. Tone: Exciting, Urgent, Immersive.