Brand Tone

Experimental, Futuristic/Modern, Intellectual/Conceptual, Artistic/Creative, Sophisticated, Transformative

Brand Values

• •Innovation & Exploration: Pushing the boundaries of visual arts.
• •Originality & Uniqueness: Creating distinctive artworks and visual experiments.
• •Artistic Expression: Valuing the power of art to convey complex ideas and emotions.
• •Adaptability: Recognizing and embracing the shift of art consumption to digital platforms.
• •Collaboration: Working with other artists to create new forms of art (e.g., wearable garments).
• •Conceptual Depth: Engaging with thoughtful themes and ideas through art.

Best Practices

• •Embrace Evocative & Conceptual Language: Use words that reflect the abstract, futuristic, and thought-provoking nature of the art (e.g., 'intertwine,' 'portal,' 'avant-garde,' 'digital consciousness,' 'reimagined').
• •Maintain a Sophisticated & Artistic Voice: Avoid overly casual slang or jargon that doesn't align with the high-concept art. The tone should feel intelligent and curated.
• •Highlight Innovation & Experimentation: Consistently emphasize the studio's commitment to exploring new artistic frontiers, mediums (like wearable art), and visual expressions.
• •Connect to Deeper Themes: When describing artwork, subtly hint at or directly mention the underlying concepts (perception, consciousness, the future of art, ecological thought) to reinforce the intellectual value.
• •Visual-Verbal Cohesion: Ensure the language used in copy mirrors the aesthetic of the artwork – if the art is sleek and modern, the copy should be concise and impactful; if it's complex and layered, the copy can afford more descriptive depth.

Social Perception

Perceived as a serious and innovative art studio led by a talented visual artist. Recognized in art communities and exhibitions for its unique, futuristic style. Seen as forward-thinking in its approach to digital art and its presentation. The foray into wearable art suggests an interest in making art more accessible and experiential.

Copy Examples

• •Headline: Mindliquid Studio: Where Art Evolves Beyond the Canvas. Body: Explore a universe of visual experiments, from mind-bending digital illustrations to art you can wear. Discover Gergő Kovács's vision of a future where art and perception intertwine.
• •Headline: Own a Piece of the Future: Limited Edition Prints by Mindliquid. Body: Delve into abstract realities and surreal landscapes. Each print is a portal to Gergő Kovács's unique exploration of digital consciousness and avant-garde aesthetics.
• •Headline: RESUSCITATION: Art Reimagined, Garments Transformed. Body: Experience the groundbreaking collaboration between Mindliquid Studio and Henrique Hermes. Physical paintings breathe new life as wearable art – every piece a moving gallery. Witness the fusion of brushstroke and fabric.
• •Headline: Commission Your Vision: Conceptual Art Tailored by Mindliquid. Body: Looking for a truly unique artistic statement? Gergő Kovács collaborates with you to bring complex ideas and futuristic visions to life through bespoke digital art and illustrations.
• •Headline: Beyond Pixels: The Tangible Future of Digital Art. Body: Mindliquid Studio challenges the boundaries between the digital and the physical. From screen-based visual experiments to innovative art prints and wearable pieces, engage with art that speaks to a new era of expression.