Brand Tone

Friendly, approachable, and authentically Australian, with a focus on health and well-being. Playful, yet informative.

Brand Values

• •Australian Made
• •Mental Well-being
• •Quality Ingredients
• •Fun and Approachable
• •Community Focus

Best Practices

• •Emphasize the 'Australian-made' aspect to leverage local appeal and trust.
• •Highlight any unique ingredients or health benefits of the gummies.
• •Use colloquial Australian language to connect with the target audience.
• •Focus on mental well-being and a positive, balanced lifestyle.
• •Promote the brand as a fun, accessible way to support daily health, with a touch of Aussie humor.

Social Perception

A fun, reliable, and trustworthy Australian brand providing a convenient way to support mental well-being and overall health.

Copy Examples

• •G'day, legends! Need a little boost to your day? Our Mindguard Gummies are here to help you keep your chin up and tackle anything!
• •Stressed? No worries! Pop a Mindguard Gummy and let the good times roll. Your mental well-being, the Aussie way.
• •Made right here in Oz, Mindguard Gummies are packed with goodness to keep you feeling top-notch. Get your daily dose of sunshine in a gummy!
• •Chuck a few Mindguard Gummies in your bag and conquer your day. Because looking after yourself should be as easy as throwing a shrimp on the barbie!
• •Mindguard Gummies: Your little mate for a brighter, more balanced day. Taste the Aussie difference!