Brand Tone

Welcoming and Inclusive, Enthusiastic and Passionate, Knowledgeable and Helpful, Community-Focused, Playful and Engaging

Brand Values

• •Community: Fostering a sense of belonging and providing a space for gamers to connect, play, and share their passion.
• •Passion for Gaming: A deep love and understanding of various types of games.
• •Customer Service: Providing helpful, friendly, and knowledgeable assistance to customers.
• •Inclusivity: Creating an environment where all types of gamers feel welcome.
• •Fun and Enjoyment: Promoting the joy and entertainment that games provide.
• •Fairness: Implied through organized play and transparent event information.

Best Practices

• •Always Prioritize Community: Frame messages around shared experiences, events, and the joy of playing together. Use inclusive language like "we," "us," and "our gaming family."
• •Inject Genuine Enthusiasm: Let your passion for games shine through. Use exclamation points where appropriate, share exciting news with vigor, and talk about products and events as a fan would.
• •Be Welcoming and Approachable: Avoid overly technical jargon without explanation. Ensure that newcomers feel just as invited as experienced players. Offer help and guidance readily.
• •Stay Playful and Engaging: Incorporate game-related humor, ask questions to spark conversation, and use emojis or visuals that align with the gaming theme. Keep the fun aspect of gaming at the forefront.
• •Educate and Inform, Don't Just Sell: While the goal is to sell products, also provide value by sharing tips, explaining game mechanics, highlighting community stories, or announcing relevant industry news. Position the brand as a knowledgeable resource.

Social Perception

Positive: Mindgames and Magic is generally perceived as a friendly, well-stocked local game store with a strong sense of community. Hub for Gamers: It's seen as a go-to place for purchasing games and participating in organized play events. Knowledgeable Resource: Customers trust the staff for recommendations and information. Welcoming Environment: New players often mention feeling comfortable and supported.

Copy Examples

• •Your next adventure awaits! ✨ The latest expansion for [Popular Game Name] just hit our shelves! Gather your party, strategize your moves, and dive into new realms. Who's ready for game night? #NewRelease #[GameName] #BoardGames #CardGames #MindgamesAndMagic
• •New to Magic: The Gathering or looking to sharpen your skills? Join our friendly Friday Night Magic tonight at 7 PM! All experience levels welcome – our community is here to help you learn and have a blast. See you there! #FNM #MTG #MagicTheGathering #GamingCommunity #MindgamesAndMagic
• •Shoutout to all the amazing adventurers who joined our D&D campaign last night! 🐉 The creativity and teamwork were epic. What was your favorite moment? Share in the comments! #DnD #RolePlayingGames #CommunityLove #TabletopGaming #MindgamesAndMagic
• •Board game brain-teaser! 🤔 If you could only play one game for the rest of the year, which one would it be and why? Let us know your champion choice below! 👇 #BoardGameGeek #GameNight #FavoriteGame #TabletopTuesday #MindgamesAndMagic
• •At Mindgames and Magic, we're more than just a store – we're a community built on a shared passion for games. From epic board game battles to strategic card duels and immersive RPGs, we're your home for all things gaming. Our friendly team is always here to guide you, whether you're a seasoned pro or just starting your adventure. Come explore, play, and connect!