Brand Tone

Nurturing, Empowering, Playful

Brand Values

• •Child Wellbeing
• •Empowerment
• •Connection
• •Education & Awareness
• •Quality & Intentionality

Best Practices

• •Emphasize Empowerment and Positive Outcomes: Frame product benefits around building skills, confidence, and resilience in children (e.g., "helps your child discover," "gives them the tools to," "unlocks their inner calm").
• •Mention colours, characters, and the adventure of learning.
• •Remind parents of the long-term benefits of mindfulness.
• •Offer tips and encouragement.
• •Maintain a nurturing, empowering, and playful tone across all copywriting.

Social Perception

The brand is perceived as trustworthy, reputable, supportive, caring, and engaging for kids. Customers see the products as high quality, beautiful, and effective tools for children's emotional regulation, focus, and calmness.

Copy Examples

• •"Unlock your child's inner calm with our beautifully designed mindfulness cards!"
• •"Give your child the tools they need to manage their emotions and build resilience with our engaging activity books."
• •"Join our Happy Hearts program and embark on a 6-week adventure in mindfulness!"
• •"Our yoga mats and cards make mindfulness fun and accessible for children of all ages."
• •"Empower your child with the superpowers to navigate life's challenges!"