Brand Tone

Supportive and Empathetic, Educational and Informative, Friendly and Approachable, Positive and Encouraging, Creative and Playful

Brand Values

• •Inclusion
• •Support for Child Development
• •Empowerment (for children, parents, and educators)
• •Accessibility and Practicality
• •Making Learning Engaging
• •Community

Best Practices

• •Always Prioritize Empathy: Start by understanding the challenges and needs of parents, educators, and children. Use language that shows you get it and are there to help. (e.g., "We know routines can be tough...").
• •Keep it Positive and Empowering: Focus on solutions, benefits, and the potential for growth and happiness. Avoid fear-based or overly clinical language. Frame products as tools for empowerment.
• •Use Clear, Simple, and Accessible Language: Avoid jargon. Explain concepts in an easy-to-understand way, just like you would to a friend or a parent seeking advice. The materials are for children, so the descriptions should be approachable for the adults buying them.
• •Incorporate Warmth and Personality: Don't be afraid to use a friendly, slightly informal tone where appropriate (like social media). The personal touch of Majo's expertise and relatable experience as a mother and professional is a key asset. Use "we" and "you" to create a connection.
• •Be Visually Consistent with Your Words: Ensure that the visuals accompanying your copy (images, videos, colors) align with the supportive, child-friendly, and educational tone. Bright, clear, and positive imagery will reinforce the message.

Social Perception

Helpful and Resourceful, Trustworthy, Community-Oriented, Creative and Engaging

Copy Examples

• •✨ Make daily routines a breeze! Our new Visual Schedule PDF is here to help your little one understand their day with clear, fun pictures. Perfect for fostering independence and a smile, especially for our friends with autism. Download, print, and transform your day! #MindersMx #VisualSupport #ChildDevelopment #AutismSupport #HappyLearners
• •Teachers, we see you! Juggling it all? Our printable classroom resources are designed by a teacher and psychologist to save you time and make learning engaging. From emotional literacy to fun math games, find your next classroom hero at Minders.com.mx! #Educators #TeachingTools #ClassroomResources #MindersForTeachers #InclusiveLearning
• •(Visual: Quick cuts of a child happily using a Minders product, then Majo smiling) POV: You found the secret to calmer transitions and happier learning! 😉 Our visual aids are made with love by a mom, psychologist, and teacher. Helping your child thrive is our passion! Link in bio for tools that make a difference. #MindersMx #ParentingHacks #SpecialNeedsParenting #VisualAids #LearnThroughPlay
• •Hello Minders Family! 👋 This month, we're focusing on the power of emotional understanding. Did you know that helping children name their feelings is the first step to managing them? Explore our 'Guía de emociones' and free blog resources to support your child's emotional journey. Because at Minders, we believe every child deserves to feel understood. [Link to product/blog] #EmotionalIntelligence #ChildPsychology #ParentingSupport #MindersCares
• •Unlock communication, anywhere you go! 🗝️ Our Communication Keychain is a simple yet powerful tool for children who are non-verbal, have speech delays, or just need a little extra help expressing their needs and wants. Compact, visual, and easy to understand, it empowers your child to connect and be heard. Made with love and expertise for your incredible kiddo. #CommunicationIsKey #SpecialEducation #VisualAids #MindersKids #Empowerment