Brand Tone

Edgy & Rebellious, Artistic & Creative, Authentic & Subcultural, Conscious & Thought-Provoking, Bold & Unapologetic, Exclusive & Trendsetting

Brand Values

• •Individuality & Self-Expression
• •Sustainability & Ethical Production
• •Creativity & Artistry
• •NYC Authenticity
• •Counter-Cultural Spirit
• •Quality & Thoughtful Design

Best Practices

• •Embrace the "Anti-Establishment" Voice: Use direct, confident, and slightly rebellious language. Avoid overly polished, corporate, or mainstream slang. Think authentic street talk, not boardroom jargon.
• •Weave in Artistic and Subcultural References: Casually allude to elements of NYC, punk, grunge, skate culture, or the art world. This reinforces authenticity and connects with the target audience's interests.
• •Highlight Unconventionality and Individuality: Consistently emphasize what makes the brand and its wearers unique. Use words like "one-of-a-kind," "subversive," "unorthodox," "statement," "define your own."
• •Be Transparent About Values (Especially Sustainability): Integrate messages about upcycling, deadstock materials, and conscious creation naturally into product descriptions and brand storytelling. This isn't just a feature; it's a core part of the MINDBLOWN identity.
• •Maintain Visual and Verbal Cohesion: Ensure that the edgy, artistic, and sometimes gritty visual style of the photography and designs is perfectly mirrored by the raw, energetic, and creative language used in all copy.

Social Perception

Innovative & Unique, Eco-Conscious Leader, Culturally Connected, Niche Appeal, Emerging & Influential, Bold and Statement-Making

Copy Examples

• •Headline: NYC Forged. Globally Unmatched. Body: This isn't just clothing. It's a piece of the city, remixed. MINDBLOWN: Wear the art. Live the rebellion. Shop the new collection.
• •Headline: Anti-Fashion Fashion. Body: We tear up the rulebook and stitch it back together our way. Sustainable. Subversive. Uniquely MINDBLOWN. Define your own damn style.
• •Headline: From Deadstock to Dopamine Hit. Body: Every MINDBLOWN piece is a rebirth – of materials, of ideas, of individuality. Consciously crafted in NYC to blow minds, not the planet.
• •Headline: The Street Is Our Gallery. You Are The Masterpiece. Body: MINDBLOWN garments are more than threads; they're an extension of your identity. Bold graphics, unexpected forms, zero apologies. Find your voice.
• •Headline: Beyond Trend. Beyond Convention. This is MINDBLOWN. Body: Inspired by the raw energy of NYC subcultures. Designed for those who lead, never follow. Limited pieces, infinite attitude. Are you in?