Brand Tone

Inspirational, empathetic, and relatable. The communication is direct, transparent, and caring, like a supportive older sister offering advice and encouragement. The language is casual and aligned with the dialect of the target social media audience.

Brand Values

• •Authenticity
• •Empowerment
• •Resilience
• •Holistic Well-being
• •Community

Best Practices

• •Embrace Authenticity: Always communicate from a place of genuine experience. Share both the struggles and the triumphs to maintain a relatable and trustworthy connection with the audience.
• •Use "Big Sister" Language: Address the community with familiar and endearing terms. Offer advice in a supportive, non-judgmental way, as if speaking to a close friend or younger sibling.
• •Champion the Community: Regularly feature user-generated content, testimonials, and success stories. Foster a sense of belonging by encouraging interaction and mutual support within the community.
• •Focus on Empowerment, Not Perfection: The messaging should be about progress, not perfection. Emphasize that the journey is personal and that setbacks are a natural part of growth.
• •Maintain a Consistent Visual Identity: Use a cohesive aesthetic across all platforms that reflects the brand's values of empowerment, health, and positivity. This will reinforce the brand's message and make it instantly recognizable.

Social Perception

The public perception of Mind7first is overwhelmingly positive and supportive. Naïla is viewed as a credible and inspiring figure, a source of motivation and guidance. The brand is perceived as a "safe place" where vulnerability is encouraged and celebrated, positioning it as a go-to resource for personal transformation.

Copy Examples

• •From Heartbreak to Healed. They say time heals all wounds, but I believe *you* do. Your strength, your resilience, your decision to put your mind first. This journey is yours, and every step, every sweat, every moment of self-love is a victory. Ready to start your glow up? Our 'Projet Glow' is waiting for you. Link in bio to become the best version of yourself. #Mind7first #GlowUp #SelfLove #BreakupRecovery #FitnessMotivation #Empowerment
• •It all starts with a choice. A choice to nourish your body, to calm your mind, and to move with intention. My 'Projet Glow' is more than a program; it's a promise to yourself. Join our community of queens and let's glow up together. ✨ #Mind7first #GlowUpChallenge #HealthyHabits #Mindset #SelfCare
• •Your Transformation Starts Now. Join 'Projet Glow' and discover a 4-week journey to a stronger body and a more resilient mind. It's time to put your mind first. I'm Ready to Glow Up
• •A little love note for the tough days ❤️ Hey beautiful, I know some days are harder than others. I've been there. Remember that your journey is not a straight line. It's okay to rest, to feel, and to start again. Your strength is in your ability to rise. If you need a little push, our community is here for you. And if you're ready to take the next step, 'Projet Glow' can be your guide. You've got this. With love and support, Naïla & the Mind7first family.
• •More Than a Physical Transformation. At Mind7first, we know that the real glow up happens on the inside. Our programs are designed to help you build unshakeable confidence and a powerful mindset. Swipe to see what our amazing community has to say. Ready to write your own success story? Learn More