Brand Tone

Knowledgeable & Expert, Friendly & Approachable, Professional & Trustworthy, Helpful & Supportive, Quality-Oriented

Brand Values

• •Expertise & Knowledge
• •Customer Focus & Service
• •Quality & Reliability
• •Sustainability & Value
• •Innovation & Modern Solutions
• •Family Business Integrity

Best Practices

• •Prioritize Expert, Yet Simple Language: Explain technical aspects clearly without overwhelming jargon. Assume your customer is intelligent but may not be an expert in garden machinery. The goal is to educate and empower.
• •Always Be Helpful and Customer-Centric: Frame your copy around solving the customer's problems or fulfilling their needs (e.g., saving time, achieving a beautiful lawn, making gardening easier).
• •Emphasize Trust and Reliability: Consistently mention your experience, family-business values, authorization by premium brands, and commitment to quality and after-sales support.
• •Maintain a Friendly and Approachable Voice: Use welcoming language. Address the customer directly (e.g., "your garden," "we help you"). Reflect the positive interactions customers report.
• •Showcase Benefits, Not Just Features: While features are important (e.g., "GPS navigation"), always tie them back to a tangible benefit for the customer (e.g., "ensures every corner of your lawn is perfectly mown").

Social Perception

Reliable Experts, Good Value and Service, Trustworthy Retailer, Helpful Resource

Copy Examples

• •Headline: Reclaim Your Weekends with a Smarter Lawn. Body: Tired of spending hours behind a mower? At Mincost, our family helps yours find the perfect robotic lawnmower. With expert advice and trusted brands like Husqvarna, discover effortless lawn care today. Visit mincost.co.uk for a free consultation!
• •Headline: The Future of Gardening is Here. And We’ll Install It For You. Body: From intelligent robotic mowers to automated watering systems, Mincost brings you the best in garden technology. Our experienced team doesn't just sell premium equipment; we ensure it's perfectly installed and maintained for peak performance. Quality you can trust, service you’ll love.
• •Headline: Got Lawn Questions? We’ve Got Expert Answers. Body: Choosing the right garden machinery can be tricky. That's why our Mincost experts are here to help! With years of experience and a passion for quality, we offer friendly, no-obligation advice to ensure you get the best tools for your green oasis. Call us or visit our website.
• •Headline: Invest in Your Garden's Future with Mincost. Body: We believe in quality that lasts. That's why Mincost partners with leading brands like Gardena and Stihl, offering reliable garden equipment that stands the test of time. Better for your garden, better for the planet. Explore our sustainable solutions.
• •Headline: Effortless Lawns, Expertly Delivered. Body: Imagine a perfectly manicured lawn, with none of the work. Mincost makes it possible with our range of robotic mowers and professional installation service. Join hundreds of happy customers enjoying beautiful gardens and more free time. Fast UK delivery.