Brand Tone

Friendly and Casual, Enthusiastic and Passionate, Humorous/Playful, Community-Oriented

Brand Values

• •Authenticity & Quality
• •Customer Experience
• •Passion for Food
• •Fun & Enjoyment
• •Expertise (in burrito making)

Best Practices

• •Embrace the Enthusiasm: Always write with genuine passion for Mexican food and the TomToms experience. Use exclamation points where appropriate, and vivid, appetizing language.
• •Keep it Friendly and Approachable: Use contractions (e.g., "we're," "it's"), address the audience directly ("you," "your"), and maintain a conversational style. Avoid overly formal or corporate language.
• •Inject Playful Humor (Subtly): Incorporate light-hearted jokes, puns (if they fit naturally), or witty observations, aligning with the "nothing should be taken too seriously, except for rolling that burrito" mantra. Don't overdo it, but let the fun personality shine.
• •Highlight Freshness and Quality: Consistently mention the use of fresh, quality, or local ingredients, as this is a core value. Be specific when possible (e.g., "house-made salsa," "freshly grilled").
• •Foster Community and Shared Experiences: Encourage interaction, sharing, and visiting with friends. Frame TomToms as a place for good times and connection, not just a food transaction. Use language that invites participation and makes customers feel like part of the "TomToms family."

Social Perception

Positive Reputation for Food, Good Service, Popular Local Spot, Value for Money, Vegan-Friendly Options

Copy Examples

• •Headline (Social Media Ad): "Seriously good burritos. Not-so-serious vibes. Your Gothenburg happy place awaits! #TomTomsBurritos #MexicanFood #GothenburgEats"
• •Instagram Post Caption (with a picture of a burrito): "Behold! The art of the perfectly rolled burrito. We don't mess around when it comes to flavor. 😉 Come get your fix! 🌯 #BurritoLove #AuthenticMexican #TomToms"
• •Website "About Us" Snippet: "We're TomToms Burritos – a crew of food lovers obsessed with bringing you the freshest, most flavorful Mexican street food this side of... well, anywhere! Since 2014, we've been rolling Gothenburg's favorite burritos and serving up good times. Come say hola!"
• •Facebook Event Promotion (e.g., for a special offer): "Taco 'bout a good deal! 😉 This week, grab a friend and get [Special Offer] at TomToms! Because good food is best shared. Tag your burrito buddy below! 👇 #TomTomsDeals #GothenburgFood #MexicanFiesta"
• •Short Radio Ad Script (Sound of sizzling, happy chatter): Announcer: Craving authentic Mexican flavor that hits the spot? TomToms Burritos is rolling up happiness daily with the freshest ingredients and Gothenburg's best-loved burritos. Seriously tasty, always friendly. Find your TomToms at Prinsgatan or Odinsplatsen. TomToms Burritos – Your happy place, one bite at a time!"