Brand Tone

Expressive, compassionate, creative, and original.

Brand Values

• •Creativity & Self-Expression
• •Originality
• •Positive Impact
• •Compassion
• •Understanding

Best Practices

• •Use evocative language to describe the art and its impact.
• •Highlight the unique, hand-drawn nature of the designs.
• •Connect the art to themes of personal expression and societal change.
• •Maintain a compassionate and understanding tone.
• •Incorporate calls to action that encourage creativity and positive change.

Social Perception

The brand is perceived as artistic, original, compassionate, and driven by a mission to create positive change through unique, hand-drawn art.

Copy Examples

• •"Each piece is a unique expression, born from the silence of the soul and crafted with compassion."
• •"Our hand-drawn designs are more than just art; they're a statement of originality and a catalyst for positive change."
• •"Discover art that speaks to you and inspires a better world. Explore our collection of unique designs."
• •"We believe in the power of creativity to transform lives and communities. Join us in making a difference through art."
• •"Express yourself with our hand-drawn clothes, posters, and reusable bags, each a testament to originality and positive impact."