Tono de Marca

Inspirational, Educational, and Cultured

Valores de Marca

• •Support for the Arts
• •Global Connection & Diversity
• •Education & Inspiration
• •Authenticity

Mejores Prácticas

• •Lead with the "Why": Always connect the product back to the brand's core mission. Whether it's a social media post or a product tag, infuse the copy with the message that purchases support the arts and cultural preservation.
• •Tell the Story: Don't just sell an item; sell the story behind it. Highlight the artisan, the country of origin, or the cultural significance. This reinforces the values of authenticity and global connection.
• •Use an Educational Tone: Frame product descriptions and marketing messages as opportunities to share knowledge. Use phrases like "Did you know...," "Inspired by...," or "Crafted in the tradition of..." to enrich the customer's understanding.
• •Maintain a Consistent Voice: The tone should remain cultured and inspirational across all platforms. Avoid overly aggressive sales language ("Hurry, buy now!") and instead use inviting calls to action ("Explore the collection," "Discover the story").
• •Emphasize "World" and "Global": Consistently use keywords that reflect the international scope of the museum and store. Words like "global," "world," "artisan," "handmade," and "authentic" should be staples in the brand’s vocabulary.

Percepción Social

The public perceives the MIM Store Online primarily as the retail extension of the highly respected Musical Instrument Museum. This association grants it significant credibility and a built-in narrative. Customers view a purchase not just as a transaction, but as a way to support a valued cultural institution. The products are seen as unique, globally-inspired gifts that carry more meaning than typical retail goods. While some may view it as a "museum gift shop," this is largely positive, as it connects the merchandise to the memorable and educational experience of visiting the MIM.

Ejemplos de Copy

• •Hear the sound of craftsmanship. Each of our handmade Kalimbas is a unique piece of art, crafted by artisans who have passed their skills through generations. Bring home more than an instrument—bring home a story. Every purchase helps the Musical Instrument Museum continue sharing stories from around the world. #ShopAWorldOfMusic #MIMphx #ArtisanMade #SupportTheArts
• •Inspired by the melodic frameworks of Indian classical music, the Raga Reversible Necklace is a wearable piece of global harmony. Handcrafted by artisans in Jaipur, its intricate design offers two distinct looks in one. Wear it as a daily reminder of the world's beauty and know that your choice directly supports MIM’s mission to celebrate it.
• •Give a Gift the World Will Love | The MIM Store
• •Spark a Lifelong Love for Music. From miniature instruments to engaging books and puzzles, our kids' collection is designed to inspire the next generation of music lovers. Shop online for educational gifts that entertain, and feel good knowing every purchase supports the MIM's youth programs. Same-day in-store pickup available!
• •Your Purchase, Our Mission. From artisan goods to exclusive MIM collectibles, every item you buy helps us preserve and share the world's musical heritage. Thank you for your support.