Brand Tone

Feminine and Elegant, Inspirational and Empowering, Approachable and Relatable, Modern and Progressive

Brand Values

• •Dreams and Aspirations
• •Sisterhood and Family
• •Inclusivity and Diversity
• •Modesty and Style
• •Quality and Craftsmanship
• •Timelessness and Versatility
• •Community

Best Practices

• •Embrace Storytelling: Continuously weave the brand's origin ("Our Dreams," sisterhood) into product descriptions, social media captions, and "About Us" sections to maintain an inspirational and personal connection.
• •Use Inclusive Language: Consistently use terms like "#KitaGirls" and ensure messaging celebrates diversity, reinforcing the values of inclusivity and community.
• •Balance Elegance with Approachability: While showcasing sophisticated designs, intersperse content with relatable everyday scenarios, user-generated content (if appropriate), and behind-the-scenes glimpses to maintain approachability.
• •Highlight Craftsmanship and Values: In product details, subtly mention the in-house design, attention to detail, and the mission to create versatile, timeless modest fashion, reinforcing quality and core values.
• •Maintain Visual and Verbal Cohesion: Ensure that the visual aesthetic across all platforms (website, social media) aligns with the elegant, feminine, and modern tone of the copy. Use a consistent vocabulary that reflects the brand's values (e.g., "dream," "celebrate," "empower," "timeless," "effortless").

Social Perception

Respected Local Brand, Associated with Modest Fashion, Feminine and Stylish, Good Quality, Engaged with Community, Aspirational yet Attainable

Copy Examples

• •Mimpikita: Weaving Your Dreams into Timeless Elegance. Discover pieces as unique as your journey, designed to celebrate the modern woman in all her grace.
• •Hello, #KitaGirl! Ready to express your authentic self? Our latest collection blends effortless chic with the comfort you deserve. Because being you should always feel beautiful.
• •From Our Hearts to Your Wardrobe. The Mimpikita sisters pour their dreams into every stitch, creating modest fashion that speaks to your style and spirit. Join our community of dreamers.
• •Redefining Modesty. Embracing You. Mimpikita offers progressive designs that are both timeless and versatile. Step into a world where style knows no bounds.
• •Behind the Seams at Mimpikita: It's more than just fabric and thread; it's a passion for empowering women through fashion that feels like a dream. #OurDreamsYourStyle