Brand Tone

functional and transactional

Brand Values

• •Variety/Convenience
• •Accessibility
• •Service (Implied)

Best Practices

• •Define Your Core Tone & Persona
• •Create a Brand Lexicon
• •Write for Your Target Audience
• •Consistency Across All Channels
• •Review and Refine

Social Perception

neutral and largely undefined

Copy Examples

• •Welcome to Mimos Imperio: Your Realm of Everyday Delights. Spoil Yourself, Your Home, and Your Loved Ones!
• •Unleash Your Inner Glow with Mimos Imperio. From revitalizing skincare to essential beauty tools, discover everything you need to pamper yourself perfectly.
• •Wrap yourself in pure bliss. Our Mimos Imperio ultra-soft comfort blanket isn't just a throw, it's an invitation to unwind and indulge in a kingdom of coziness.
• •Your Weekly Dose of Mimos! ✨ Fresh Finds & Special Treats Inside!
• •At Mimos Imperio, we believe everyone deserves a little spoiling. What's your favorite way to treat yourself? Share with us! #MimosImperio #EverydayIndulgence