Brand Tone

Elegant, direct, and understated

Brand Values

• •Quality
• •Empowerment through Modesty
• •Simplicity
• •Trustworthiness

Best Practices

• •Embrace Minimalism: Use clear, concise language. Avoid jargon, superlatives, and overly promotional phrases. Let the quality of the products speak for itself.
• •Focus on "Effortless Elegance": The copy should consistently reflect a sense of ease and sophistication. Use words like "refined," "effortless," "timeless," and "understated."
• •Maintain a Supportive and Empowering Voice: When interacting with customers, whether in comments or customer service, adopt a tone that is encouraging and celebrates natural beauty and personal style.
• •Keep it Direct and Informative: Ensure that product descriptions are not only elegant but also provide all necessary information clearly – material, size, and care instructions.
• •Let Visuals and Copy Work Together: High-quality, clean product photography is essential. The copy should complement the visuals, not overpower them. The synergy between imagery and text will reinforce the brand's elegant and simple aesthetic.

Social Perception

Among customers, the perception is positive and appreciative; seen as a reliable source for quality, everyday modest wear, a 'hidden gem'.

Copy Examples

• •Elegance in every thread. Discover our new collection of Modal Bamboo Hijabs, designed for timeless style and exceptional comfort.
• •Simplicity is the ultimate sophistication. Our Premium Jersey Hijab in 'Desert Sand'. #mimity #modestfashion #hijabstyle
• •The finishing touch. Explore our curated collection of delicate jewelry to complement your style.
• •Crafted for effortless grace. The 'Amara' Abaya offers a fluid silhouette and refined details for any occasion.
• •A little something new for you. Be the first to experience our latest arrivals, designed with you in mind.