Brand Tone

Friendly and Approachable, Positive and Joyful, Sensory and Pleasurable, Caring and Conscious, Playful and Youthful, Confident and Reassuring

Brand Values

• •Pleasure in Protection
• •Efficacy
• •Naturality & Clean Formulas
• •Made in France
• •Transparency & Honesty
• •For Sun Lovers
• •Skin Health & Radiance
• •Inclusivity

Best Practices

• •Embrace the “Sun Lover” Persona: Always write as if you're speaking to a friend who adores the sun and outdoor life. Keep the language optimistic, joyful, and evocative of summer pleasures.
• •Highlight Sensory Benefits: Don't just list features; describe the feel and experience – lightweight texture, melts into your skin, no greasy residue, subtle sunny scent. This reinforces the pleasure in protection value.
• •Be Genuinely Enthusiastic and Positive: Let the copy reflect a true passion for the products and the lifestyle they enable. Use exclamation points where appropriate but maintain a natural, unforced feel.
• •Keep it “No-Nonsense” but Warm: Be clear, direct, and honest about product benefits and ingredients, aligning with the no-nonsense communication style. However, always infuse warmth, friendliness, and a caring attitude.
• •Infuse “Made in France” with Casual Elegance: Mentioning the French origin should add a touch of quality and chicness without sounding pretentious. It’s about a love for quality and a certain art de vivre (joy of living).

Social Perception

Positive & Trusted, Modern & Chic, Effective & Pleasant Alternative, Youthful & Engaging, Conscious Choice

Copy Examples

• •Sun-kissed skin, zero worries! ☀️ Our sunscreens are made for days like these – light, lovely, and always protecting your glow. Who’s ready for a MIMITIKA beach day? #MimitikaSuncare #SunLovers #FrenchPharmacy #NoWhiteCastJustGlow
• •Meet your skin's new BFF! Our SPF50 Face Cream isn't just powerful protection; it's a dream to wear. Think lightweight, hydrating, and a perfect no-shine base for your makeup (or your beautiful bare face!). Made with love in France, because your skin deserves the best. Effortless summer skin, all year round. #DailySPF #VeganSuncare #MadeInFranceWithLove
• •No ghosting here! 👻 Just smooth, happy, sun-ready skin. MIMITIKA makes SPF your fave part of the routine! 😉 #SunscreenQueen #MimitikaMagic #GetYourGlowOn #SPFthatSlaps
• •Hey Sunshine! ✨ Your Best Tan Starts with the Best Protection. At MIMITIKA, we believe loving the sun shouldn't mean compromising on your skin or your values. That's why our French-made, vegan suncare feels as good as it protects. Get ready to glow, consciously!
• •More Sun, Less Fuss! From our iconic face sunscreen to our nourishing body oils, MIMITIKA is all about effective, feel-good sun protection. Swipe to find your perfect match and embrace the sunshine! 🇫🇷 Vegan & Cruelty-Free. #Mimitika #SuncareRevolution #EnjoyTheSunSafely