Brand Tone

Confident & Empowering, Chic & Sophisticated, Sensual & Feminine, Aspirational yet Accessible, Slightly Nostalgic

Brand Values

• •Female Empowerment
• •Quality Craftsmanship
• •Timeless Style & Versatility
• •Fashion-Forward Sensibility
• •Authenticity & Heritage
• •Emerging Consideration for Sustainability

Best Practices

• •Always Emphasize Empowerment: Frame product descriptions and social media captions around the confidence and strength the swimwear is designed to inspire. Use words that uplift and celebrate women.
• •Maintain a Sophisticated & Elevated Vocabulary: Use descriptive and evocative language that reflects the chic, fashion-forward, and luxurious nature of the brand. Avoid overly casual slang unless it aligns with a specific campaign's playful nod to nostalgia.
• •Highlight Quality and Craftsmanship: Regularly mention that the swimwear is made by artisan tailors in LA using high-quality fabrics. This reinforces the value and luxury aspect of the brand.
• •Subtly Weave in the Nostalgic Element: When appropriate, allude to the classic 80s inspiration but always frame it within a modern, avant-garde context to avoid sounding dated.
• •Be Consistent Across All Channels: Ensure the tone used on the website (product descriptions, "About Us" page) is mirrored in social media captions, email marketing, and any press communications. Develop a brand style guide for reference.

Social Perception

A stylish and emerging swimwear brand, Designer-quality, Empowering and feminine, Celebrated for its unique designs

Copy Examples

• •Headline: Evoke Your Inner Icon. Body: Inspired by the timeless confidence of the women who shape us. The [Style Name] one-piece. Effortless sensuality, designed in LA. #MIMITHELABEL #EmpoweredElegance
• •Headline: Where Classic Meets Modern Muse. Body: Remember the bold spirit of the 80s? We reimagined it. The [Style Name] bikini – high-quality fabrics, artisan-made, and as versatile as you are. From sun-drenched days to golden hour evenings. #MIMISwim #FashionForwardSwim
• •Headline: Sculpted. Confident. Unforgettable. Body: Each MIMI the label piece is a tribute to feminine strength. Discover dramatic silhouettes and captivating tones designed to make you feel as incredible as you are. #LuxurySwimwear #MadeInLA
• •Headline: More Than Swimwear. It’s A Statement. Body: Named for the women who inspire us, crafted for the woman you are. The [Style Name] blends avant-garde design with wearable sophistication. Elevate your swim. #MIMITheLabelStyle #SensualChic
• •Headline: Minimal Design. Maximum Impact. Body: The art of versatility. Our pieces are made to be mixed, matched, and lived in. Experience the MIMI difference – where high fashion meets the water's edge. #TimelessSwim #ArtisanCrafted