Brand Tone

warm, comforting, and personal

Brand Values

• •Comfort and Warmth
• •Family and Connection
• •Handmade Quality and Craftsmanship
• •Personalization and Memory

Best Practices

• •Always Use "Warm" Language: Consistently use words like "comfort," "cozy," "warmth," "hug," "snuggle," "love," and "cherished." This reinforces the core emotional benefit of the products.
• •Tell the "Mimi" Story: Regularly weave the brand's origin story into your content. Referring to "Mimi" and the brand being "fueled by family" maintains the personal, authentic connection that customers value.
• •Emphasize "Handmade": In product descriptions, social media posts, and ads, always highlight that the products are "handmade." This single word conveys quality, care, and uniqueness, justifying the product's value over cheaper, mass-produced items.
• •Speak Directly to the Customer: Use a personal and direct tone ("From our hands to your home," "perfect for you"). This fosters a one-on-one connection and makes the customer feel seen and valued, as if they are commissioning a piece from a trusted artisan.
• •Focus on the "Why," Not Just the "What": Instead of just selling a blanket, sell the experience: the feeling of comfort after a long day, the joy of a child receiving a gift, or the warmth of a preserved memory. Frame every piece of copy around the emotional value and the moments the products create.

Social Perception

The brand is perceived as highly positive, reliable, and caring. Customers praise the outstanding quality, softness, and craftsmanship of the products, along with great service. Its 'small business' feel and direct interaction with the creator are highly appreciated, fostering a strong connection with its customer base.

Copy Examples

• •✨ Wrap yourself in a hug. ✨ Our newest collection of handmade minky blankets has arrived, and it feels like pure joy. Each one is crafted by Mimi with love, just for you. Perfect for cozy nights and creating cherished memories. Tap to shop your little piece of comfort! #MimiSnuggleCompany #HandmadeWithLove #CozyVibes #SnuggleTime #ComfortBlanket
• •The perfect gift is one that feels like home. ❤️ Give the gift of a warm snuggle with a custom blanket from Mimi's Snuggle Company. Choose from dozens of soft fabrics to create a personalized hug for someone special. Because nothing says 'I love you' like the gift of comfort. #FamilyGifts #HandmadeBlanket #MothersDayGift #GiftForGrandma #ShopSmall
• •From Our Hands to Your Home. At Mimi's Snuggle Company, we craft more than just blankets—we create moments of warmth and joy. Discover our collection of handmade snuggles. [Shop Now]
• •POV: You found the coziest handmade blankets on the internet. It's a 'cancel all plans and snuggle' kind of day. ✨ Find your perfect match at Mimi's Snuggle Company. #SnuggleSeason #CozyCore #Handmade #SmallBusiness #BlanketLove
• •Subject: Turn Your Cherished Memories into a Comforting Hug. Body: Some t-shirts hold too many memories to say goodbye. Let us transform them. At Mimi's Snuggle Company, we lovingly craft your keepsake fabrics into a beautiful, snuggly pillow or blanket that you can hold onto forever. A t-shirt full of memories now a pillow full of love. Learn more about our custom memory creations.