Brand Tone

personal, supportive, and quality-conscious

Brand Values

• •Empowerment and Support
• •Quality and Curation
• •Inspiration and Well-being
• •Community

Best Practices

• •Always connect the products back to the core mission of supporting small, women-owned, and minority-owned businesses. This narrative is a powerful differentiator.
• •Frame product descriptions and marketing messages as personal recommendations from Mimi. Phrases like "A personal favorite of Mimi's" or "Mimi loves this because..." can reinforce the curated, trustworthy feel of the brand.
• •Whenever possible, tell the story of the person or small business behind the product. This adds depth and emotional connection for the consumer.
• •Position the products not just as items, but as tools for well-being, relaxation, and self-expression.
• •Use welcoming and encouraging language that makes everyone feel seen and valued, reflecting the brand's commitment to diversity and community.

Social Perception

Due to the lack of a significant online presence beyond its own website, the social perception of Mimis Favorite Things is difficult to gauge on a broad scale. There are no public reviews or extensive social media discussions about the brand. However, the clear mission and curated product selection are likely to be perceived positively by consumers who value ethical sourcing and supporting small businesses. The personal touch of the owner, Mimi, likely resonates well with customers seeking authentic and thoughtfully selected products.

Copy Examples

• •More than just a soap. Every lather of our Juneteenth Soap helps support a woman-owned business. Feel good, do good. #MimisFavThings
• •Handpicked by Mimi, for you. Discover unique self-care treasures that are guaranteed to be your new favorite things.
• •Meet the maker behind our best-selling Black Girl Magic earrings. When you shop with us, you become part of their story.
• •Wrap yourself in comfort with our new line of hand-poured candles. Each one is personally selected by Mimi to bring a moment of peace to your day. Made with all-natural soy wax and essential oils for a clean, calming burn.
• •This holiday season, give a gift that gives back. Every item in our store comes from a small, minority, or woman-owned business. Shop with intention at Mimis Favorite Things.