Brand Tone

Personal and Approachable, Caring and Empathetic, Warm and Inviting, Authentic and Sincere, Uplifting and Positive, Grateful

Brand Values

• •Mental Wellness and Self-Care
• •Natural and Quality Ingredients
• •Giving Back
• •Family and Community
• •Faith
• •Resilience and Hope
• •Authenticity
• •Affordable Luxury

Best Practices

• •Always Lead with Empathy: Start communications by acknowledging the customer's potential need for relaxation, peace, or self-care. Use understanding and supportive language.
• •Incorporate the Founder's Voice (MiMi): Whether through direct quotes, a consistent "From MiMi to you" sentiment, or by echoing her personal story and values, keep the brand communication feeling personal and authentic.
• •Reinforce Core Values Regularly: Weave in mentions of natural ingredients, the "Relax. Breathe. Repeat." mantra, the commitment to mental wellness, and the joy of self-care into various pieces of content.
• •Use Warm, Positive, and Inviting Language: Opt for words like "soothing," "calming," "joy," "peace," "nourish," "comfort," and "serene." Maintain an uplifting and hopeful perspective.
• •Foster a Sense of Community: Encourage interaction by asking questions, using inclusive hashtags like #MimikFamily, and sharing stories (with permission) that reflect the brand's impact on well-being. This reinforces the personal and caring nature of the brand.

Social Perception

Positive and Appreciative, High-Quality and Natural, Associated with Relaxation and Well-being, Supportive of a Good Cause, Values Personal Connection

Copy Examples

• •Homepage Snippet: Life can be a whirlwind. At Mimik Essentials, we understand. Born from a journey of seeking peace in the chaos, our natural, handcrafted essentials are here to help you find your moment to Relax, Breathe, and Repeat. With love, MiMi.
• •Product Description (e.g., Body Butter): Wrap your skin in a comforting embrace. Our [Scent Name] Body Butter, rich with organic shea butter and calming essential oils, isn't just skincare; it's a small act of self-love. Melt away stress and nourish your soul, one soothing application at a time.
• •Social Media Post (Instagram/Facebook): Feeling overwhelmed? You're not alone. Take a deep breath and remember to be kind to yourself today. Maybe it's a warm bath with our lavender bath bombs or a quiet moment with our 'Peace' candle. How are you prioritizing your well-being this week? Share with our #MimikFamily. #SelfCareSunday #MentalWellnessMatters #RelaxBreatheRepeat
• •'About Us' Excerpt: From my heart to your home. Mimik Essentials began during a time I needed it most, a way to find calm and share that peace with others. Every product is crafted with intention, natural ingredients, and a sprinkle of hope. A portion of every purchase supports mental health causes, because we believe everyone deserves to feel serene. Thank you for being part of our story. - MiMi
• •Email Newsletter Subject/Intro: Subject: A Little Moment of Calm, From Mimik Essentials. Intro: Hi [Customer Name], In the everyday hustle, we hope this note finds you taking a moment for yourself. At Mimik Essentials, we’re all about creating those small pockets of peace with our handcrafted, natural goodies...