Brand Tone

Innovative and Elegant, Passionate and Educational, Nature-Connected and Fresh, Aspirational

Brand Values

• •Quality and Freshness
• •Innovation
• •Natural Purity
• •Aesthetic Appeal & Culinary Excellence
• •Sustainability/Education (Implied)

Best Practices

• •Develop a Brand Voice Chart: Document the identified tone (Innovative, Elegant, Passionate, Nature-Connected) with specific adjectives, do's and don'ts for language, and examples. Share this with anyone creating content.
• •Focus on Sensory Language: Given the products, use vivid words that appeal to sight, taste, and even touch (delicate, vibrant, crisp, zesty, velvety). This reinforces the elegance and natural freshness.
• •Highlight Uniqueness and Innovation: Continuously emphasize what makes Mimi Çiftliği different – the specialization in edible flowers/microgreens, their quality, and how they elevate culinary experiences. Use phrases that suggest originality and artistry.
• •Maintain an Educational Yet Aspirational Stance: Share information about the products, their uses, and benefits, but always frame it within a context of culinary excellence, creativity, and the beauty of nature. Position the customer as someone who appreciates these refined qualities.
• •Ensure Visual and Textual Harmony: The sophisticated and natural imagery used (or that should be used) on their website and social media must be matched by the copy. The words should evoke the same feelings as the visuals – fresh, elegant, and inspiring.

Social Perception

As a Specialized, Premium Supplier; Innovative and Trend-Setting; Trusted for Freshness; Associated with Beauty and Refinement

Copy Examples

• •Headline: Elevate Your Plate: Discover the Art of Edible Floristry with Mimi Çiftliği. Body: Unleash your culinary creativity. Mimi Çiftliği brings you the freshest, most vibrant edible flowers and microgreens, grown with passion and delivered with care. Transform every meal into a masterpiece. #Mimiciftligi #EdibleFlowers #CulinaryArt #FreshFromFarm
• •Headline: The Secret Ingredient of Turkey's Top Chefs? It Might Be Mimi Çiftliği. Body: From delicate blossoms to zesty microgreens, our farm provides the unique touches that define exquisite cuisine. Experience the difference that true freshness and innovation bring to your table. Taste the elegance. #MimiCiftligiLezzeti #GourmetGreens #YenilebilirCicekler
• •Headline: More Than Just Garnish: It's a Flavor Revolution. Body: Mimi Çiftliği’s microgreens and edible flowers are bursting with unexpected flavors and nutrients. Add a touch of nature's brilliance to your dishes and surprise your senses. Explore our seasonal collection. #MicrogreensMagic #FlavorBurst #DogalUrunler #MimiFarm
• •Headline: From Our Urban Farm to Your Exquisite Table. Body: At Mimi Çiftliği, we cultivate beauty you can taste. Our edible flowers and microgreens are a testament to nature's artistry, perfect for those who appreciate the finer details in life and food. Order your fresh selection today. #UrbanFarming #TasteTheBeauty #MimiCiftligiSofrada
• •Headline: Inspire Your Inner Chef with Mimi Çiftliği's Living Art. Body: Imagine salads that sing with color, desserts that bloom, and cocktails that enchant. Our carefully curated edible flowers and microgreens make it possible. Fresh, vibrant, and delivered to your door. #CulinaryInspiration #EdibleArt #FreshAndFine #MimiCiftligi