Brand Tone

Authentic & Transparent, Understated & Elegant, Craft-Oriented & Appreciative, Personal & Connected

Brand Values

• •Quality Craftsmanship
• •British Heritage
• •Timeless Design
• •High-Quality Materials
• •Functionality & Practicality
• •Sustainability (implied)
• •Authenticity & Integrity

Best Practices

• •Emphasize Heritage and Craftsmanship: Consistently weave in the "Handmade in England" message and the story of skilled artisans. This reinforces authenticity and quality.
• •Focus on Timelessness over Trends: Use language that speaks to enduring style, longevity, and classic design. Avoid overly trendy jargon.
• •Highlight Material Quality and Provenance: Detail the use of premium, vegetable-tanned leathers and their unique characteristics, including how they age. This adds to the perception of value and care.
• •Maintain an Understated, Elegant Voice: Keep the language refined, clear, and focused on the inherent quality and design of the products, rather than relying on hype or overt persuasion.
• •Show, Don't Just Tell, the Practicality: Describe how the bags are designed for real life, considering functionality, comfort, and what they can hold, reinforcing their utilitarian roots.

Social Perception

Respected for Quality and Craftsmanship, Seen as Timeless and Stylish, Good Value for a European-Made Product, Loyal Customer Base, Internationally Recognized

Copy Examples

• •Headline: Crafted for Life. Made in England. Body: Discover Mimi Berry – where timeless design meets traditional British craftsmanship. Each stitch tells a story of quality and enduring style. Call to Action: Explore Our Collections
• •Headline: The Beauty of Leather, Evolving With You. Body: Our vegetable-tanned leathers are chosen for their character and ability to age gracefully. Your Mimi Berry bag isn't just an accessory; it's a companion that grows more beautiful with every journey. Call to Action: Learn About Our Materials.
• •Headline: From Mimi's Hackney Studio, To Your Shoulder. Body: Designed by Mimi Berry and brought to life by skilled artisans across England. Experience the personal touch and meticulous care in every handbag. Call to Action: Meet Mimi
• •Headline: Utility, Perfected. Elegance, Redefined. Body: We believe in bags that work beautifully and look impeccable. Our designs blend practical shapes with a clean, contemporary aesthetic for the modern individual. Call to Action: Shop New Arrivals
• •Headline: More Than a Bag. A Piece of British Artistry. Body: Invest in a Mimi Berry piece and carry a tradition of excellence. Handmade with passion, designed to be cherished for years to come. Call to Action: Find Your Forever Bag