Brand Tone

Trustworthy, Aspirational, Practical, and Proudly South African

Brand Values

• •Safety
• •Quality
• •Affordability
• •Style & Design
• •Customer Satisfaction
• •Innovation & Practicality
• •Local Appeal

Best Practices

• •Prioritize clear and concise language to convey essential information about safety, quality, and affordability.
• •Emphasize the 'Proudly South African' identity in marketing materials to connect with the local target market.
• •Use aspirational language to highlight the style and design aspects of the products.
• •Incorporate practical advice and solutions for parents on-the-go to showcase the functionality of the products.
• •Maintain a consistent tone of trustworthiness and reassurance by referencing safety standards and warranties.

Social Perception

A trusted South African brand that offers stylish, safe, and affordable baby products for modern parents.

Copy Examples

• •Designed for Tomorrow's Parents: Experience style, safety, and affordability with our premium baby travel systems.
• •Elegantly designed for your early adventures, our products blend seamlessly into your modern lifestyle.
• •Born in South Africa, crafted for your peace of mind. Safety and quality are at the heart of everything we do.
• •Navigate parenthood with ease. Our intuitive designs provide practical solutions for parents on-the-go.
• •Invest in style without compromise. Discover our range of cost-savvy, stylish baby products and travel systems.