Brand Tone

Humorous and Playful, Friendly and Inclusive, Enthusiastic and Engaging, Slightly Cheeky/Witty, Proudly French

Brand Values

• •Fun and Laughter
• •Connection and Shared Experiences
• •Simplicity and Accessibility
• •Rediscovery of Language/Culture
• •Creativity

Best Practices

• •Prioritize Fun and Humor: Always inject a sense of playfulness and the promise of laughter into your copy. Use exclamation points, lighthearted language, and even emojis where appropriate.
• •Keep it Simple and Relatable: Just like the game's rules, the copy should be easy to understand. Avoid overly complex jargon. Focus on the shared experience of fun and connection.
• •Encourage Interaction: Use questions, calls to action (like tagging friends), and create a sense of community around the game.
• •Highlight Inclusivity: Emphasize that Mimetix is for everyone – different ages, groups of friends, families, and colleagues. Use welcoming language.
• •Embrace the "French Touch" with a Wink: Subtly celebrate the charm and occasional absurdity of French expressions. This adds a unique flavor to the brand without being alienating. Don't be afraid of a little self-aware humor about the expressions themselves.

Social Perception

Highly Positive, Unifying, Original and Engaging, Good Value/Gift

Copy Examples

• •Headline: Warning: May Cause Uncontrollable Laughter! Mimetix - Mime Your Way Through Hilarious French Sayings!
• •Social Media Post: Tired of boring game nights? 😴 Spice things up with Mimetix! Get ready to act out the craziest French expressions and create memories that’ll have you chuckling for weeks. Who’s in your dream Mimetix team? Tag them below! #Mimetix #FrenchExpressions #GameNight #PartyGame #FunWithFriends
• •Product Description Snippet: Unlock a world of giggles and Gallic charm! Mimetix is the super-simple, side-splitting party game where you mime bizarre and wonderful French phrases. Perfect for breaking the ice or just breaking into fits of laughter with family and friends.
• •Email Subject Line: Your Next Party Needs This (Trust Us, It’s Hilarious!) 😉 Email Body Snippet (for "S'envoie en l'air" version): Ready to turn up the heat and the hilarity? 🔥 Mimetix 'S'envoie en l'air' takes our classic miming madness to a cheekier new level. Perfect for adult game nights where you’re not afraid to 'take your foot' (in the fun way, of course!). Dare to play? 😏 #Mimetix #AdultGameNight #FrenchHumour #Spicy
• •Short Ad Copy: Mimetix: Simple Rules. Endless Laughs. Rediscover French expressions the fun way! Your go-to game for unforgettable moments. Get yours today and let the miming madness begin! 😂🇫🇷 #MimetixJeu #PartyGames #FrenchFun