Brand Tone

inviting, natural, and focused on a premium, sensory experience

Brand Values

• •Quality and Premium Ingredients
• •Uniqueness and Innovation
• •Sensory Experience and Ritual
• •Customer Experience
• •Naturalness

Best Practices

• •Emphasize Natural Ingredients: Consistently highlight the use of "100% natural ingredients," "pure botanicals," "real fruit pieces," etc.
• •Focus on the Sensory Experience: Use descriptive language that appeals to taste, smell, and sight (e.g., "vibrant color," "intoxicating aroma," "exquisite taste," "velvety smooth").
• •Highlight Uniqueness and Craftsmanship: Mention "special recipes," "handcrafted blends," "innovative flavors," and their position as a pioneer in certain products.
• •Maintain an Inviting and Warm Voice: Use welcoming language that encourages customers to explore and indulge in their "rituals."
• •Showcase Quality and Premium Nature: Use terms like "premium quality," "finest ingredients," and "exclusive collections" to reinforce the high standard of their products.

Social Perception

Customers praise the taste and quality of the teas, the attractive packaging, and fast delivery. Customers seem to appreciate the natural ingredients and unique flavor combinations.

Copy Examples

• •Unlock a world of flavor. Our handcrafted tea rituals are designed to awaken your senses and transform your day. Discover your new favorite blend, made with only the purest natural ingredients.
• •More than just tea, it's a Mim Tea Ritual. We meticulously source the finest botanicals and fruits to create unique blends that taste as good as they make you feel. Elevate your everyday.
• •Experience the vibrant taste of nature. From our innovative Pink Matcha to our soothing Good Night tea, each sip is a journey. 100% natural, uniquely Mim and More.
• •Your moment of calm awaits. Indulge in our premium tea and coffee collections, expertly blended to bring you an unparalleled sensory experience. What's your ritual?
• •Crafted with passion, blended for you. At Mim and More, we believe in the power of natural ingredients to create extraordinary flavors. Explore our exclusive range and taste the difference.