Brand Tone

Sensory & Evocative, Playful & Engaging, Wellness-oriented & Natural, Premium & Quality-focused, Creative & Storytelling

Brand Values

• •Natural Ingredients
• •Quality & Premium Experience
• •Innovation & Creativity
• •Customer Well-being & Ritual
• •Sensory Enjoyment

Best Practices

• •Embrace Sensory Language: Consistently use descriptive words that evoke taste, smell, sight, and feeling. Words like 'vibrant,' 'velvety,' 'aromatic,' 'crisp,' 'soothing,' and 'bright' will reinforce the quality and experience of the teas.
• •Balance Playfulness with Premium Quality: While being engaging and sometimes humorous (especially on platforms like TikTok), always ensure the underlying message of high-quality, natural ingredients, and a premium experience is maintained.
• •Incorporate the 'Ritual' Aspect: Frame tea drinking not just as consumption but as a mindful practice or a special moment in the day. Use terms like 'your daily ritual,' 'a moment of calm,' 'unwind with,' or 'elevate your routine.'
• •Visual Storytelling is Key: Ensure all visual content (product shots, lifestyle images, videos) aligns with the brand's aesthetic – colorful, natural, and inviting, with a touch of elegance in the packaging. This reinforces the sensory and quality messages.
• •Engage with Your Community Authentically: Respond to comments and messages in the established brand tone. Foster a sense of community around tea lovers and wellness enthusiasts, encouraging user-generated content (like recipes or 'tea moments') that aligns with the brand's values.

Social Perception

Positive for Product Quality, Appreciation for Aesthetics, Seen as a Treat/Indulgence, Associated with Wellness and Natural Living, Emerging Brand with Loyal Niche Following

Copy Examples

• •Headline: Sip Your Way to Serenity. ✨ Body: Unwind with Mim and More's herbal infusions. Crafted from nature's finest, each cup is a gentle hug for your soul. Discover your ritual. #MimAndMore #TeaRituals #NaturalWellness
• •Headline: Warning: May Cause Extreme Happiness. 😉 Body: Our Pink Matcha isn't just a drink, it's an experience! Vibrant, delicious, and oh-so-Instagrammable. Get ready to fall in love. #PinkMatchaParadise #MimTeaRituals #TasteTheJoy
• •Headline: From Ancient Traditions to Your Teacup. 🌿 Body: Inspired by Cambodian tea culture and blended with passion in Turkey. Mim and More brings you unique flavors and 100% natural ingredients. Experience the world, one sip at a time. #GlobalFlavors #PremiumTea #MimAndMoreJourney
• •Headline: More Than Just Tea. It's a Moment. Body: Cozy up with our Love Bombing Hot Chocolate or explore the delicate notes of our Beauty Tea. Each Mim and More creation is designed to delight your senses and elevate your day. What's your Mim moment? #SensorySips #ArtisanTeas #TreatYourselfWell
• •Headline: Unlock Nature's Magic. 💫 Body: Pure hibiscus, sweet berries, calming white tea, invigorating matcha... We carefully select every leaf and bloom to bring you vibrant flavors and natural goodness. Taste the Mim and More difference. #NaturallyDelicious #TeaLovers #MimAndMore