Tono de Marca

Reassuring, Gentle, and Scientific.

Valores de Marca

• •Safety and Purity
• •Sustainability
• •Efficacy
• •Well-being
• •Transparency

Mejores Prácticas

• •Lead with "Gentle" and "Safe": Every piece of copy, from a tweet to a product page, should prioritize the message of safety. Always mention "100% natural," "alcohol-free," and "safe for children and pets" where relevant.
• •Use Sensory Language: Evoke the scent and feeling of the forest. Use descriptive words like "calming," "serene," "fresh," "woody," and "earthy" to connect the customer to the natural origins of the product.
• •Educate, Don't Scare: When discussing germs or chemicals, frame it from an educational standpoint. Instead of saying "dangerous chemicals are everywhere," say "Discover a natural, effective alternative to harsh chemical cleaners."
• •Tell the Sustainability Story: Regularly incorporate the story of using "thinned wood" into your marketing. This is a powerful differentiator that appeals to environmentally conscious consumers and reinforces the brand's values.
• •Maintain a Reassuring Tone: The voice should always be one of a trusted expert. It should be calm, confident, and caring, assuring the customer they are making the best choice for their family's health and well-being.

Percepción Social

The public perceives Mimamor as a premium, trustworthy, and niche brand specializing in high-quality, natural home and personal care products. It is highly regarded by its target audience: health-conscious individuals, parents of young children, and pet owners. The connection to Japanese forestry and the "Omotenashi Selection" award lends it an air of authenticity and superior quality. It is seen not just as a cleaning product, but as a lifestyle enhancement that brings a sense of forest-like tranquility and safety into the home.

Ejemplos de Copy

• •Instagram Post - Headline: Gentle on their world. Tough on germs. Body: Let them explore freely. Our 100% naturally derived Mist uses the power of Japanese forests to disinfect surfaces without any harsh chemicals. Safe for your little one, right from the start. #Mimamor #NaturalLiving #SafeForKids
• •Website Banner - Text: Bring the purity of the forest home. 100% natural protection for your family.
• •Email Marketing Subject Line - Subject: Tired of dry hands? Discover the healing power of Hinoki.
• •Facebook Ad - Headline: Breathe easy. Naturally. Primary Text: Refresh your mask with the calming scent of a Japanese forest. Our alcohol-free Mimamor Mist neutralizes odors and germs, so you can feel safe and serene all day long.
• •Product Description - Title: Forest-Kissed Hands: The Nourishing Hinoki Hand Cream Body: Go beyond simple moisture. Our hand cream is infused with potent Phytoncides from sustainably sourced cedar and cypress trees. It not only soothes and repairs dry skin but also provides a gentle, natural antibacterial shield. Experience a non-greasy formula that leaves your hands feeling soft and smelling like a tranquil walk in the woods.