Brand Tone

Functional, informative, community-focused, welcoming, knowledgeable, passionate.

Brand Values

• •Passion for the Hobby
• •Community Engagement
• •Reliability
• •Accessibility

Best Practices

• •Speak from the Collector's Perspective: Always write copy that shows you understand the customer's passion. Use terminology they use (e.g., "mint condition," "factory sealed," "booster box") and focus on what matters to them: authenticity, condition, and completing a set.
• •Be Direct and Informative: In product descriptions, social media updates, and event announcements, get straight to the point. Clearly state what the product is, its condition, the price, and how to get it. Avoid overly fluffy or vague marketing language.
• •Bridge the Online and Offline Experience: Use digital copy to drive in-store traffic and vice-versa. Mention the physical store and its community events in online posts. In the store, encourage customers to follow you on TikTok or check the website for new arrivals.
• •Highlight Community and Passion: Regularly feature user-generated content (with permission), such as photos from tournaments or customers showing off their purchases. This reinforces the value of being part of the "Milton's" community and builds social proof.
• •Let the Products Tell the Story: The collectibles themselves are the heroes. Your copy should support them, not overshadow them. Use high-quality photos and videos, and ensure the copy provides the essential details a discerning collector needs to make a purchase decision.

Social Perception

Specialized and trustworthy retailer for collectors, reliable source for authentic and well-packaged products, community hub for TCG players, legitimate and credible.

Copy Examples

• •The hunt is over. The latest wave of G.I. Joe Classified Series has just landed at Milton's. Secure your figures in-store or online before they're gone. #GIJoeClassified #NewArrival #MiltonsCollectibles
• •Ready to test your deck? Join the Milton's Collectibles weekly Lorcana tournament this Saturday at 2 PM. All skill levels welcome. Connect with fellow players and compete for exclusive prizes. Sign up online to reserve your spot!
• •Founded by collectors, for collectors. At Milton's Collectibles, we know the thrill of finding that one missing piece. That's why we're dedicated to bringing you a curated selection of high-quality action figures and trading cards, backed by the great prices and service our community deserves.
• •Pokémon TCG: Scarlet & Violet—Twilight Masquerade Booster Box. Factory sealed. Contains 36 booster packs, each with 10 cards and 1 Basic Energy. The perfect way to expand your collection and discover the secrets of Kitakami. Ships protected to ensure mint condition.
• •From our shelf to yours, we pack every order with care. #Collectibles #PackingOrders #SmallBusiness