Brand Tone

Friendly and Approachable, Value-Oriented and Practical, Energetic and Playful, Direct and Unpretentious

Brand Values

• •Variety and Abundance
• •Accessibility and Affordability
• •Entrepreneurial Support
• •Customer Convenience
• •Engagement and Community

Best Practices

• •Embrace Emojis & Exclamations: Use emojis strategically to convey fun, excitement, and friendliness (e.g., 🎉, ✨, 🤩, 🚀, 😉). Don't be afraid of an enthusiastic exclamation mark!
• •Spotlight the Value Proposition: Consistently mention 'mayoreo' (wholesale), 'emprendedor' prices, 'ofertas' (deals), or the sheer variety. Make the benefit to the customer (saving money, finding everything in one place) clear and prominent.
• •Keep it Lively and Conversational: Use an active voice and a friendly, approachable style. Ask questions, use popular slang (if appropriate for the specific post), and sound like you're talking to a friend.
• •Show, Don't Just Tell (Especially Variety): Accompany copy with vibrant photos and, more importantly, energetic videos showcasing the products and the store atmosphere. Let the visuals reinforce the 'thousand novelties.'
• •Be Genuinely Engaging: Respond to comments and messages in the same friendly and helpful tone. If featuring people in content, let their natural personalities shine through. This authenticity builds trust.

Social Perception

A Go-To Source for Variety and Bargains, Locally Rooted but Expanding, Modern and Digitally Savvy, Reliable for Resellers

Copy Examples

• •🎉 Party mode ON! 🦄 Get ALL your supplies at MIL NOVEDADES – from balloons to the coolest toys! Wholesale prices that make you wanna dance! 💃 #MilNovedades #PartyTime #Mayorista
• •✨ Calling all Bosses & Emprendedores! ✨ Stock up your shop with 1000s of awesome novelties at prices that’ll make your wallet happy! 🤑 Visit milnovedades.mx or our Culiacán stores!
• •🤯 SO. MUCH. STUFF! 🤩 Seriously, your jaw will drop. Toys, stationery, beauty, gadgets... find your next obsession at MIL NOVEDADES. Nationwide shipping! 🚀
• •Why pay more? 🤔 Get everything you need (and a bunch you just WANT!) at MIL NOVEDADES. Your #1 spot in Culiacán for toys, party gear, and amazing deals. TikTok knows what's up! 😉
• •🎁 Level up your gift game or business! 🎈🎂 MIL NOVEDADES has incredible wholesale & retail prices on literally thousands of items. Come explore the fun – in-store or online!