Brand Tone

Aspirational & Serene, Personal & Authentic, Natural & Earthy

Brand Values

• •Passion for Beauty
• •Uniqueness & Global Curation
• •Quality & Craftsmanship
• •Family & Entrepreneurial Spirit

Best Practices

• •Lead with Lifestyle, Not Just Product: Frame copy around the feeling or lifestyle the product enables (e.g., "slow mornings," "a peaceful corner") rather than just its features. The goal is to sell serenity and style.
• •Tell the Story: Always incorporate the brand's core narratives. Mention the sister-founders, the global sourcing, or the handmade nature of the items. This reinforces the values of authenticity and craftsmanship.
• •Use Sensory & Evocative Language: Employ descriptive words that appeal to the senses. Terms like "hand-woven," "sun-drenched," "earthy," "smooth," and "serene" align perfectly with the brand's aesthetic and products.
• •Maintain a Personal & Warm Tone: Write as if offering a recommendation to a friend. Use phrases like "We believe," "Our favorite," and address the customer directly ("your home"). This mirrors the authentic, family-run perception of the brand.
• •Ensure Visuals and Copy are Aligned: Every piece of copy should be a perfect caption for the brand's visual identity. The serene, high-quality, and natural feel of the photos must be reflected in the words used. The copy should enhance the visual, and vice-versa.

Social Perception

Go-To for Bohemian/Coastal Style, High-Quality & Aesthetically Pleasing, Inspirational Lifestyle Brand

Copy Examples

• •Slow Sunday mornings, made more beautiful. ✨ Introducing our new hand-woven rattan side table, the perfect little nook for your morning coffee and favourite book. Each piece tells a story of patient craftsmanship. Discover the soul of handmade decor. Tap to shop. #millyandeugene #bohodecor #rattandecor #slowliving #coastalhome
• •Headline: The Finishing Touch Your Home is Missing. Body: From a statement pendant light to the perfect ceramic vase, the right piece can transform a house into a home. Our collection is carefully chosen from artisans around the world to bring a unique and soulful touch to your space. Hand-selected for beauty, crafted to last. Explore our new arrivals. Call to Action: Shop Now
• •Subject: A little story for you… Body: It started with a family holiday and a shared passion for discovering beautiful things. We, sisters Hailey (Milly) and Kate (Eugene), believe that every home deserves pieces with a story. Our latest find? These incredible hand-carved wooden bowls from the coast of Java. They feel like holding a piece of sunshine and sea-salt. See their journey and make one part of your story.
• •Title: Artisan Ceramic Vase - Seafoam Description: Like a piece of sea glass tumbled smooth by the waves, this vase brings a whisper of the coast to any room. Hand-thrown by our artisan partners, its imperfectly perfect shape and subtle crazed glaze mean no two are exactly alike. Fill it with wild branches or let its serene beauty shine all on its own. A unique piece for a thoughtful home.
• •Milly and Eugene: Curated pieces for a life less ordinary.