Brand Tone

warm, artistic, and community-focused

Brand Values

• •Artistry and Quality
• •Customer Connection and Service
• •Community Focus
• •Heritage and Passion
• •Joy and Celebration

Best Practices

• •Emphasize "We" and "Our Community": Use inclusive language that reflects the family-owned, community-centric nature of the business. Talk about "our designers," "our commitment to Marin," and "your Mill Valley neighbors."
• •Incorporate Sensory and Emotive Language: Go beyond describing just the flowers; describe the feelings they evoke. Use words like "breathtaking," "radiant," "heartfelt," "joyful," "charming," and "elegant."
• •Highlight Expertise with Warmth: Convey knowledge and artistry (e.g., "expertly crafted," "designer's choice," "freshest seasonal selections") but always pair it with approachable and friendly phrasing.
• •Tell Stories (Even Small Ones): Briefly share the inspiration behind an arrangement, a happy customer experience (anonymized if necessary), or the joy of sourcing local blooms. This reinforces the personal touch and passion.
• •Maintain a Grateful and Appreciative Voice: Regularly express gratitude to customers and the community, reflecting the positive testimonials received about their "gracious" service.

Social Perception

a highly reputable, reliable, and exceptionally talented florist

Copy Examples

• •Mill Valley Flowers: Crafting Marin's Most Cherished Floral Moments for Over 30 Years. Artistry, Freshness, and Heart in Every Bouquet.
• •Your love story, told in blooms. At Mill Valley Flowers, our family of artisans passionately designs breathtaking wedding florals that capture your unique vision, transforming your special day with elegance and unforgettable beauty.
• •Soaking up the Mill Valley sunshine with these beauties! ☀️ Our designers are always inspired by the season's best. What flowers make you smile? #MillValleyFlowers #MarinFlorist #SeasonalBlooms #FlowerArt #CommunityLove
• •Unleash your creativity and connect with the joy of flowers! Join our friendly, hands-on floral design workshop, led by Mill Valley Flowers' expert florists. Learn, laugh, and leave with a stunning creation of your own. Spaces are limited – bloom with us!
• •More than just a flower shop, Mill Valley Flowers is a local legacy, born from a love for blooms and our vibrant community. For three decades, we've been dedicated to providing the freshest, most artistically designed flowers and warm, personal service to our neighbors in Marin.