Brand Tone

Friendly & Approachable, Community-Oriented, Knowledgeable & Passionate, Trustworthy & Authentic, Helpful & Supportive

Brand Values

• •Health & Wellness
• •Community Support
• •Quality & Natural Products
• •Customer Education
• •Sustainability & Local Economy
• •Heritage & Trust

Best Practices

• •Develop a Simple Style Guide: Briefly outline key voice attributes (e.g., 'Friendly, not familiar,' 'Knowledgeable, not preachy,' 'Community-focused, always') and preferred terminology (e.g., use 'folks' or 'neighbors' instead of 'customers' sometimes; common hashtags).
• •Speak 'With' Not 'At' Your Audience: Use inclusive language ('we,' 'us,' 'our community'). Ask questions to encourage engagement and make the audience feel part of a conversation.
• •Highlight the 'Why': Connect products and services back to the core values. Instead of just saying 'Organic Apples for Sale,' try 'Support local farms and enjoy crisp, chemical-free goodness with our latest harvest of organic apples!'
• •Showcase Real People & Stories: Feature staff, local vendors, and even (with permission) customer stories. This humanizes the brand and reinforces the community feel.
• •Be Consistent Across All Channels: Ensure the tone used on the website, in emails, on social media, and even in-store signage feels cohesive and recognizably 'Mills Creek Natural Market.' Train any staff responsible for communications on these principles.

Social Perception

Trusted Local Resource, Community Hub, Knowledgeable Staff, Quality-Focused, Slightly Premium, but Worth It, Caring & Conscious

Copy Examples

• •Say hello to your new favorite snack! 👋 Our latest obsession? These organic Sun-Dried Tomato & Basil Crackers from [Local Vendor Name]. Perfectly crisp and bursting with flavor. Grab a box on your next visit and tell us what you think! #MillsCreekMarket #LocalLove #OrganicSnacks #HealthyFinds
• •Join us this Saturday at 10 AM for a 'Meet the Maker' event! We're thrilled to host our friends from [Local Farm/Artisan Name] right here in our community room. Learn about their passion, sample their amazing [product], and support local! #CommunityStrong #ShopLocalYVY #MillsCreekEvents
• •Feeling the mid-week slump? 🌱 Boost your energy naturally with our wide selection of herbal teas and adaptogens. Our wellness team is always here to help you find the perfect blend for your needs. What are your go-to natural energizers? Share below! #WellnessWednesday #NaturalHealth #MillsCreekWellness #SelfCare
• •Taste the season! 🍂 Our shelves are overflowing with gorgeous, locally-sourced fall squash and apples. Perfect for pies, soups, or just roasting. Come on in and get inspired for your autumn kitchen creations! #FallFlavors #LocalProduce #EatSeasonal #MillsCreekFresh
• •More than just a market, we're your partners in health and community. Since 1977, we've been dedicated to bringing you the best natural and organic foods, supporting our local producers, and nourishing our neighborhood. Thank you for being part of the Mills Creek family! #YourNeighborhoodMarket #Since1977 #HealthyLiving