Brand Tone

Personal and Authentic, Creative and Inspiring, Warm and Inviting, Passionate, Detail-Oriented (for handmade items)

Brand Values

• •Creativity
• •Joy
• •Authenticity/Handmade Quality
• •Personal Connection
• •Versatility/Multi-Passionate Nature

Best Practices

• •Embrace the "I": Given the personal nature of the brand, using "I" (Michelle Ayres) in communications, especially on the blog and more personal social media posts, reinforces authenticity and direct connection. For more product-focused posts from "MillionAyres Handmade," "we" (referring to the creative force behind the brand) can also be used.
• •Focus on "Sparking Joy" and "Inspiring Creativity": Weave these core brand messages into product descriptions, social media captions, and email marketing. Explain *how* a product or piece of content can achieve this for the customer.
• •Highlight the "Handmade" Aspect: Consistently emphasize the unique, handcrafted nature of the products. Use words like "handcrafted," "handmade," "unique," "one-of-a-kind," "studio-made," and "artist-created." Share details about the process where appropriate.
• •Maintain a Warm, Friendly, and Slightly Whimsical Voice: Use inviting and positive language. Don't be afraid to use emojis that fit the creative and joyful vibe (✨🌿🎨💖). Keep the tone approachable and relatable, as if speaking with a creative friend.
• •Tell Stories: Whether it's the story behind a collection, the inspiration for a piece of art, or a glimpse into the creative process, storytelling fosters connection and makes the brand more memorable and personal. This aligns well with the "Creative Musings" aspect of the brand.

Social Perception

Positive for Handmade Products, Appreciation for DIY/Creative Content, Seen as a Creative Individual, Trustworthy (for shoppers), The brand is perceived as a small, artist-led business

Copy Examples

• •Sip your morning coffee with a touch of handmade joy! ✨ Our new collection of ceramic mugs has just landed on the website – each one uniquely shaped and glazed by hand in our studio. Designed to feel like a warm hug in your hands. Which one will you choose to spark your creativity today? Link in bio to shop the collection! #MillionAyresHandmade #HandmadeCeramics #CreativeMornings #SupportSmallArt
• •Bring your walls to life with art that inspires! 🌿 Explore Michelle Ayres' latest collection of digital art prints, perfect for adding a splash of color and creativity to your home or office. From vibrant abstracts to calming nature-inspired designs, find the piece that speaks to your soul. Shop now and spark a little joy: [Link to Website] #MichelleAyresCreates #DigitalArt #WallArt #InspiringCreativity #HomeDecor
• •Give your beloved plants a home as unique as they are. This handcrafted ceramic planter, lovingly made by Michelle Ayres, features a [specific detail, e.g., speckled glaze, unique shape]. Each piece is a testament to the beauty of handmade, bringing a personal touch and a spark of joy to your green corner. Perfect for [type of plant] or as a thoughtful gift for the plant lover in your life. Dimensions: Approx. X" H x Y" W. Drainage hole included.
• •Hello creative souls! ✨ This week on the 'Creative Musings' blog, Michelle shares her thoughts on [Blog Post Topic, e.g., 'Finding Inspiration in the Everyday']. Dive in for a dose of inspiration and discover how to spark your own creative fire. Plus, get a sneak peek at some new ceramic pieces fresh from the kiln! Read more here: [Link to Blog Post]
• •Watch the magic happen! ✨ From a lump of clay to a finished piece, every MillionAyres Handmade creation is made with love and a sprinkle of creative joy. What should I make next? Let me know in the comments! 👇 #HandmadeProcess #Ceramics #PotteryLove #ArtistLife #CreativeJourney #MillionAyres