Brand Tone

Inspirational, Sophisticated, and Expert

Brand Values

• •Exclusivity
• •Quality
• •Aesthetic Curation
• •Transformative Power of Design
• •Customer Empowerment

Best Practices

• •Lead with Inspiration, Not the Sale: Frame your message around the mood, style, or story the wallpaper creates. Instead of 'Buy Now,' use phrases like 'Discover the Collection,' 'Get Inspired,' or 'Transform Your Space.'
• •Use an Elevated Vocabulary: Employ sophisticated and evocative words. Swap 'nice' for 'exquisite,' 'good' for 'superior,' and 'pattern' for 'motif' or 'design.' This reinforces the premium quality of the brand.
• •Tell the Story Behind the Design: Add depth by sharing the inspiration for a collection—whether it's a historical period, a natural landscape, or an artistic movement. This positions the product as a piece of art, not just a decoration.
• •Focus on 'You' and 'Your': While the tone is expert, it should also be inclusive. Address the customer directly ('Transform your home,' 'Find your style') to make the luxury feel personal and attainable for them.
• •Maintain Visual and Textual Harmony: Ensure the tone of your copy always matches the high-end, curated quality of your images. The sophistication of the visuals must be reflected in the elegance of the words used.

Social Perception

A premium, boutique brand for design connoisseurs, associated with luxury, style, and high-impact interior statements, seen as an investment piece for the home.

Copy Examples

• •Let your walls tell a story. Our 'Amazonia' collection brings the untamed beauty of nature indoors, creating a sophisticated sanctuary in your own home. Discover a world beyond paint. #MillerAndJacobs #Wallcovering #LuxeWonen #InteriorDesign
• •Where Art Meets Interior: Explore curated collections of exclusive wallcoverings, designed to transform your space with unparalleled quality and style.
• •It's all in the details. The subtle texture and metallic sheen of our 'Art Deco' wallpaper add a layer of timeless glamour to any room. Pin this for your next renovation project. #GeometricWallpaper #LuxuryDecor #HomeInspiration
• •Inspired by the ancient trade routes of the East, this exquisite wallcovering features delicate chinoiserie motifs on a rich, silk-effect vinyl. Each roll is a masterpiece of design and texture, promising to envelop your room in an atmosphere of worldly elegance.
• •Subject: An Invitation: Discover Our Newest Collection. Body Intro: Dear Design Lover, At Miller & Jacobs, we believe that true style is timeless. It is with this philosophy that we proudly introduce our latest curation: The Heritage Collection—a celebration of classic patterns reimagined for the modern home...