Brand Tone

Friendly, Welcoming, Authentic, Down-to-Earth, Educational, Informative, Community-Focused

Brand Values

• •Family and Tradition
• •Community
• •Education
• •Freshness and Quality
• •Authentic Farm Experience
• •Generosity

Best Practices

• •Use 'We' and 'Our Family': Emphasize the family-run nature of the farm. This creates a personal and approachable connection.
• •Focus on Sensory Experiences: Describe the sights, sounds, smells, and tastes of the farm to make the copy vivid and engaging (e.g., 'crisp carrots,' 'sweet corn,' 'the smell of fresh earth').
• •Highlight Community and Connection: Regularly mention involvement with the local community, support for local causes, and the farm's role as a gathering place.
• •Keep it Simple and Genuine: Avoid overly corporate jargon or marketing buzzwords. The language should feel honest, straightforward, and authentic, reflecting the down-to-earth nature of farming.
• •Educate Through Storytelling: Share anecdotes, traditions, or explain farming practices in an accessible way. This reinforces the educational value and builds a narrative around the brand.

Social Perception

Trusted Local Institution, Family-Friendly, Community-Oriented and Generous, High-Quality Produce, Valuable Educational Resource

Copy Examples

• •Headline: Get Your Hands Dirty! Real Farm Fun Awaits at Miller Farms. Body: Since 1949, our family has welcomed yours to experience the joy of the harvest. Come pick your own veggies, explore the corn maze, and make memories that last. It's more than a visit; it's a tradition! Call to Action: Plan Your Fall Festival Trip Today!
• •Headline: Fresh from Our Fields, Straight to Your Table. Body: Taste the difference that local makes! Our CSA shares are packed with the best of what's in season, grown right here in Platteville by our family. No pesticides, just pure, farm-fresh goodness. Call to Action: Join Our CSA Family & Eat Well All Season!
• •Headline: More Than Just a Farm, We're Your Neighbors. Body: Miller Farms is proud to be part of this community. From school tours that teach kids where their food comes from to helping out when folks are in need, we believe in growing together. Call to Action: See What's Happening on the Farm This Week!
• •Headline: Relive the Magic: Your Favorite Fall Memories Start Here. Body: Remember the thrill of pulling your first carrot from the earth? Or finding the perfect pumpkin? At Miller Farms, we're all about creating those special moments for your family, year after year. Call to Action: Don't Miss Our Annual Harvest Festival!
• •Headline: Know Your Farmer, Know Your Food. Body: We open our gates so you can see exactly how your food is grown. Ask us questions, walk the fields, and connect with the land. It’s an experience that’s as nourishing as the food itself. Call to Action: Learn More About Our Farm Tours!