Brand Tone

Helpful and Supportive, Encouraging and Creative, Professional and Experienced, Approachable and Friendly, Passionate (about dogs and crafting)

Brand Values

• •Accessibility & Inclusivity
• •Quality and Precision
• •Empowerment and Skill-Building
• •Community
• •Customer Focus
• •Joy and Well-being (for dogs and owners)

Best Practices

• •Prioritize Helpfulness in All Communication: Always aim to be supportive and clear, whether in product descriptions, tutorial scripts, social media replies, or customer service emails. Anticipate customer questions and provide comprehensive answers.
• •Showcase and Celebrate Your Community: Continue to actively feature customer creations. Use encouraging language when sharing user-generated content, and foster a sense of shared passion for dogs and crafting. This reinforces approachability and community values.
• •Maintain a Balance of Professionalism and Friendliness: While the patterns are professional quality, the communication should remain warm and inviting. Avoid overly technical jargon where simpler terms suffice, especially when addressing beginners.
• •Be Consistent Across Platforms: Ensure the helpful, encouraging, and professional tone is consistent on the website, Etsy, Facebook, Instagram, Twitter, and YouTube. While the style of content may vary (e.g., visual on Instagram, instructional on YouTube), the underlying voice should be recognizable.
• •Emphasize the 'Why': Remind your audience of the joy and satisfaction of creating something unique and well-fitting for their beloved pets. Connect the act of sewing with the well-being and happiness of their dogs. This taps into the core passion that drives your customers.

Social Perception

Positive for Pattern Quality and Variety, Valued for Instructional Support, Seen as a Go-To for DIY Dog Wear, Appreciation for Customer Service, Mixed for Ease of Use (for absolute beginners), International Appeal

Copy Examples

• •New to sewing? No problem! Our beginner-friendly dog coat pattern comes with step-by-step video tutorials to guide you. Create something amazing for your furry friend today! #MillaMillaDogPatterns #DIYDogClothes
• •From tiny Chihuahuas to majestic St. Bernards, we've got the perfect fit! Explore 22 sizes and breed-specific patterns. Download your Milla Milla pattern and sew with confidence. #DogPatternsForAll #MillaMillaStyle
• •Tired of the same old pet store outfits? Unleash your creativity with Milla Milla patterns! Design a unique wardrobe that shows off your dog's personality. See what others are making! [Link to Creator's Showcase] #HandmadeDogWear #MillaMillaCreators
• •Keep your Dachshund cozy and stylish! Our specially designed Dachshund patterns ensure a comfortable fit for their unique shape. Easy-to-follow instructions included. Shop now! #DachshundFashion #MillaMillaPatterns
• •There's nothing like the joy of seeing your dog in something you made with love. Our patterns help you create comfortable, perfectly fitting clothes for every adventure. Happy sewing, happy dog! #SewForYourDog #MillaMillaJoy