Brand Tone

Elegant & Luxurious, Aspirational, Professional & Expert, Modern & Design-Forward, Customer-centric

Brand Values

• •Quality
• •Luxury & Exclusivity
• •Unique Design & Style
• •Customer Satisfaction
• •Craftsmanship & Expertise
• •Innovation
• •Respect for people and labor
• •+1 Added value
• •Trust
• •Sincerity and professionalism
• •Embracing change
• •Openness

Best Practices

• •Develop a Comprehensive Brand Style Guide: This should include approved vocabulary (e.g., "luxurious," "bespoke," "elegant," "curated") and terms to avoid (e.g., "cheap," "basic," overly casual slang).
• •Prioritize Visual-Verbal Cohesion: Ensure that the language used in copy always complements the high-end, sophisticated imagery showcased on the website and social media. The words should evoke the same sense of luxury as the pictures.
• •Emphasize Exclusivity and Craftsmanship: Consistently highlight the unique design aspects, quality of materials, customization options, and the expertise behind the products and services.
• •Speak to Aspirations: Frame product benefits not just in terms of function, but in how they contribute to a more luxurious, elegant, and personalized lifestyle.
• •Maintain Professionalism with a Touch of Warmth: While the tone is predominantly elegant and expert, ensure customer interactions (especially in response to inquiries or on social media) are also approachable and helpful, reinforcing the value of customer satisfaction.

Social Perception

High-End Provider, Expert in Interior Design, International Connection, Emerging Luxury Player in Hungary

Copy Examples

• •Zebrano Hungary: Where Unparalleled Craftsmanship Meets Your Vision of Luxury. Elevate your living spaces with furniture that transcends the ordinary. At Zebrano Hungary, we curate and create pieces that embody timeless elegance and sophisticated design. Discover bespoke solutions tailored to your unique taste.
• •The Art of Living, Redefined. Imagine an interior that speaks volumes about your discerning style. Our new [Collection Name] collection blends opulent materials with innovative design, promising not just furniture, but a statement of luxury. Explore the collection and begin your journey to an extraordinary home.
• •Beyond Furniture: Crafting Dream Interiors. Your home is a canvas. Our expert interior design team at Zebrano Hungary partners with you to bring your most ambitious visions to life, from selecting the perfect statement piece to orchestrating a full-scale luxury transformation. Schedule your private consultation today.
• •Experience the Zebrano Difference: Quality You Can See and Feel. We believe true luxury lies in the details. From the richness of our hand-selected fabrics to the precision of our joinery, every Zebrano piece is a testament to uncompromising quality and enduring style. Visit our TÓPARK showroom and immerse yourself in true craftsmanship.
• •Your Sanctuary, Perfected. Custom Designs by Zebrano Hungary. Why settle for standard when you can have exceptional? Zebrano Hungary offers extensive customization options, allowing you to personalize dimensions, materials, and finishes. Let us help you create a home that is unequivocally yours.